From Marketing, to Support, to Sales, and more - your entire business will benefit from asking your customers questions. Here are 6 ways you can use Surveys to capture and act on customer insights. Plus, they’re all templates you can choose from when making your survey!
#1 NPS®
Capture and measure customer sentiment.
Why you’ll love it:
Simple to create - 2 questions only.
Quick for users to complete - most customers complete in 60 sec or less.
Data powers follow-up actions - notify Customer Success about detractors for follow-up.
Easy to analyze and interpret results.
"Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld."
#2 Onboarding discovery
Learn more about your customer and their goals at the start of their customer journey.
Why you’ll love it:
Increase new user activation - tailor product tours and more to their roles, skill level, etc.
Provide your team with more information about your customers to provide a more personalized experience.
#3 Capture new product demand
Identify customer needs and wants to help drive product development.
Why you’ll love it:
Learn which product gaps are most important to your customers.
Evaluate which segments products should be built for and marketed to.
Find potential customers for betas.
#4 Measure product or feature satisfaction
Get a pulse on what customers think about your product or service.
Why you’ll love it:
Get more concentrated and detailed feedback from customers in the moment
Quickly uncover areas that are in need of improvement
Drive adoption with follow-up campaigns.
#5 Capture visitor intent and generate leads
Build out your lead profiles by capturing more information at the start of their journey.
Why you’ll love it:
Understand more about your target customer base.
Use collected data to trigger targeted and personalized nurture campaigns.
Provide your sales team with more customer information.
#6 Understand why customers are churning
Discover why customers decide to no longer use your product or service.
Why you’ll love it:
Identify possible next steps to increase your retention rate.
Provide one last touchpoint with CS to win-back customers.
💡Tip
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