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Create messages
that drive ongoing engagement

Customer engagement is the key to happier, more active users of your product. This book provides actionable messaging strategies to help you drastically improve customer engagement and grow your business.
Available in ePub, mobi and PDF,
and in audiobook format.
Listen on iTunes, SoundCloud, Stitcher and Overcast
Audiobook
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Listening to Chapter 1
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“We spend a lot of time figuring out what to say, and not nearly enough figuring out how to say it. (And where. And why. And to whom.) This handy guide makes sure we don't miss any of that.”
Ann Handley
Chief Customer Officer
MarketingProfs
Ann
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What’s inside

Every message a business sends is an attempt to get the recipient to either feel something, know something, do something or say something. At its core messaging is all about increasing engagement. This book is all about creating those effective messages. You’ll learn:
  • how to make sure your messages are laser focused on the right individual.
  • how to write messages in the right tone, voice and format for maximum impact.
  • how to ensure your message is received in the most appropriate medium and in the most appropriate context.
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Don’t take our word for it

“User adoption and retention are the cornerstones of any software business, and customer engagement is the way you make them happen. This book will absolutely make you more skillful at getting and keeping users aboard.”
Samuel Hulick
Founder, UserOnboard
Samuel
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“This book provides actionable
frameworks to help you drastically improve customer engagement, separating it from the generic advice out there.”
Brian Balfour
CEO, Reforge
Brian
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