With Intercom you can support multiple brands or businesses from a single Inbox, while ensuring the Messenger is a perfect match for each of your different domains. This article explains how to set up multiple brand styles in the Messenger.

Supporting multiple brands is only available on certain Intercom plans. See our plans and pricing here

Add additional brands

By default, the Intercom Messenger has one group of style settings for a single brand which you can configure in your Messenger settings, under ‘Style your Messenger’:

Note: The brand name for the default brand is the name of your workspace, which you can change under ‘Settings > General Settings > Name of your workspace’.

To add an additional brand, open this section and click ‘Set up an additional brand style’:

In the window that opens, specify the brand name and a domain or subdomain where you’d like to use it: 

Tip: To use this brand style on more than one domain, click ‘+ Add domain’:

In this example, our secondary brand is called ‘WebExamply’ and we want it to load on the subdomain ‘web.exampleapp.io’. 

Important: When the Messenger is loaded on any other domain (not specified in an additional brand style) the default brand style will be applied.

Some limits to be aware of:

  • Your additional brands must have unique names.

  • Each brand domain can only be associated with one brand.

  • You may have up to 100 brands in your workspace.

  • Each brand can be used on a maximum of 25 domains.

  • It's not possible to have multiple brands in your Help Center

  • Multiple brands are not supported on mobile.

Editing additional brands

To change the name or domains used for your additional brands, just select it from the dropdown and click ‘Edit brand name or domains’:

Customize your additional brand styles

After setting up your additional brand names and domains, it’s simple to customize the Messenger to suit each brand. Just select the brand from the dropdown (shown above) and then follow the instructions in this article for each one.

For each brand, you can choose:

  • Logo.

  • Background and action colors.

  • Wallpaper.

  • Position of the launcher on your site.

How does it look in the Messenger and the Inbox?

When the Messenger loads on any of your domains, it will appear with the appropriate branding, and Messenger position:

Note: Your team intro, greeting, and other Messenger settings will be the same across all your domains.

When a customer starts a conversation in the Messenger, you can easily see which brand you’re representing in the conversation in Inbox: 

This means you can offer a cohesive, on-brand experience for all your customers. 🎉

What’s next?

Customize your Messenger home with apps. — With URL targeting, you can include unique apps for your different brands too. 😉

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