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Configure your Messenger to support multiple brand styles
Configure your Messenger to support multiple brand styles
Support multiple brands on different domains with unique logos, colors, and more.
Damon Alexander avatar
Written by Damon Alexander
Updated over a week ago

With Intercom you can support multiple brands or businesses from a single Inbox, while ensuring the Messenger is a perfect match for each of your different domains. This article explains how to set up multiple brand styles in the Messenger.

Supporting multiple brands is only available on certain Intercom plans. See our plans and pricing here

Add additional brands

By default, the Intercom Messenger has one group of style settings for a single brand which you can configure in Messenger Settings > Styling.

Note: The brand name for the default brand is the name of your workspace, which you can change under ‘Settings > General Settings > Name of your workspace’.

To add an additional brand, go to the Styling section and click "Set up an additional brand style":

In the window that opens, specify the brand name and a domain or subdomain where you’d like to use it.

In this example, our secondary brand is called "WebExamply" and we want it to load on the subdomain "". 

Tip: To use this brand style on more than one domain, click "+ Add domain". When the Messenger is loaded on any other domain (not specified in an additional brand style) the default brand style will be applied.

Some limits to be aware of:

  • Your additional brands must have unique names.

  • Each brand domain can only be associated with one brand.

  • You may have up to 100 brands in your workspace.

  • Each brand can be used on a maximum of 25 domains.

  • It's not possible to have multiple brands in your Help Center.

  • Multiple brands are not supported on mobile.

Editing additional brands

To change the name or domains used for your additional brands, just select it from the dropdown and click "Edit brand name or domains":

Customize your additional brand styles

After setting up your additional brand names and domains, it’s simple to customize the Messenger to suit each brand. Just select the brand from the dropdown (shown above) and then follow the instructions in this article for each one.

For each brand, you can choose:

  • Logo.

  • Background color/gradient/image and action colors.

  • Position of the launcher on your site.

How does it look in the Messenger and the Inbox?

When the Messenger loads on any of your domains, it will appear with the appropriate branding, and Messenger position.

Note: Your team intro, greeting, and other Messenger settings will be the same across all your domains.

When a customer starts a conversation in the Messenger, you can easily see which brand you’re representing in the Inbox "Conversation details" and offer a cohesive, on-brand experience for all your customers.

Note: This is not available in the Next-Gen Inbox yet.

How does this look in email notifications?

Emails are also personalized with your company branding, however, if you have multiple brands, these notification emails will be sent unbranded.

What’s next?

Customize your Messenger home with apps. — With URL targeting, you can include unique apps for your different brands too. 😉


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