This answer comes from the Interconnected community forum. 👌
How do you orchestrate your messaging?
How does the wider community approach the orchestration of interactions (email/post/chat)?
Challenges we have hit head on on include;
Targeting the correct users at a company
Limiting how many interactions
Landing the next best message
One Off Messages versus Ongoing Campaigns
Intercom versus other systems and not bombarding your customers
Visualising and mapping out the live touchpoints and interactions
We have come up with workarounds and ways to keep the lights on but not sure we really have solved this at scale - so keen on others experiences.