Reactions let users rate an article. When a customer reacts negatively to an article, we immediately send an automatic reply, which opens up the conversation and gives you a second chance to resolve their problem. Your team can then make quick changes to the article based on this feedback.
See if your article answers your customer’s question
Once a customer finishes reading your article, they can let you know whether it answered their question by reacting with a happy, neutral or disappointed face.
Resolve your customer query and get feedback
When customers react with a 😞on an article, they’ll get an automatic reply from your team asking how you can help:
Your team can then resolve the issue and make quick changes to the article based on this feedback. This will reduce further disappointment and result in more 😃 customers.
Improve articles based on your customers’ feedback
To understand how your customers feel about any article, just click it to see how many and which customers reacted positively or negatively.
Note: From here, you can also see how many people viewed the article, the number of conversations your customers have started from it and the actual conversations themselves.
Use conversation data to improve your articles
You should prioritize improving high traffic articles that get lots of negative reactions and conversations.
If a high percentage of customers were disappointed with an article we recommend looking carefully at the conversations the article triggered. Just click the ‘Conversations’ stat, then the ‘Conversations’ tab beneath it.
Reading the feedback your customers leave will help you fix broken content and reduce the number of negative reactions it receives 😄
Identify customers who've reacted to articles
When a customer reacts to an article, Intercom adds a custom attribute to their profile, called "article_id". This is the ID of the article they most recently reacted to, and you can use it to filter for people who've reacted to your articles:
To find people who have reacted to a specific article, you can find its ID in the URL in your Help Center, or when editing it:
Pro tip: Intercom also tracks an event for each article reaction, which you can use in the same way:
Next, you should go ahead and check out your Articles report to see how your content is performing, and how to improve it.
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