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Get quick article feedback with reactions
Get quick article feedback with reactions

How to act on feedback from your customers and use it to improve your articles

Beth-Ann Sher avatar
Written by Beth-Ann Sher
Updated over a week ago

Reactions let users rate an article. When a customer reacts negatively to an article, we immediately send an automatic reply, which opens up the conversation and gives you a second chance to resolve their problem. Your team can then make quick changes to the article based on this feedback. 

See if your article answers your customer’s question 

Once a customer finishes reading your article, they can let you know whether it answered their question by reacting with a happy, neutral or disappointed face.  

Resolve your customer query and get feedback 

When customers react with 😞 (negative feedback) on an article they are viewing whilst in your Help Center, they’ll get an automatic reply from your team in Messenger asking how you can help: 

Your team can then resolve the issue and make quick changes to the article based on this feedback. This will reduce further disappointment and result in more happy customers 😃.

This automated reply will not be triggered when 😞 (negative feedback) is given on an article being viewed within Messenger - in these instances a button to "Send us a message" appears prompting the end-user to start a new conversation with your team.

Turn off conversations from negative article feedback

If you want to turn off the automated conversations created when an article is rated negatively, you can do this in your Messenger settings under Messenger > General settings > Control inbound volume.

Simply toggle off the setting "Automatically start a conversation when a visitor replies with 😞 on an article in your Help Center."

Improve articles based on your customers’ feedback  

To understand how your customers feel about any article, just click it to see how many and which customers reacted positively or negatively. 

From here, you can also see how many people viewed the article, the number of conversations your customers have started from it and the actual conversations themselves.

Use conversation data to improve your articles

If a high percentage of customers were disappointed with an article we recommend looking carefully at the conversations the article triggered. Just click the ‘Conversations’ stat, then the ‘Conversations’ tab beneath it.

Reading the feedback your customers leave will help you fix broken content and reduce the number of negative reactions it receives. 

Identify customers who've reacted to articles

When a customer reacts to an article, Intercom adds a custom attribute to their profile, called "article_id". This is the ID of the article they most recently reacted to, and you can use it to filter for people who've reacted to your articles:

To find people who have reacted to a specific article, you can find its ID in the URL in your Help Center, or when editing it: 

Pro tip: Intercom also tracks an event for each article reaction, which you can use in the same way:


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