Main illustration: Joshuah Miranda
In times like these, we could all use friends, supporters, collaborators. And as businesses, we could all use partners to forge stronger relationships with our customers.
Partnerships have always been key to the way we work at Intercom. Since unveiling the Intercom App Store in 2018, we’ve worked with many of you to launch over 240 apps on the Intercom platform. These apps reach over 25,000 Intercom customers who installed apps more than 100,000 times last year alone.
“These apps reach over 25,000 Intercom customers who installed apps more than 100,000 times last year”
We’ve also chatted with many service providers – think agencies, business process outsourcers, systems integrators, and consultancies – who are keen to help their clients use Intercom to connect with their customers.
Our new programs are designed to help all of us partner even more closely, so that together we can help businesses build better and more personal relationships with customers. Here’s how they work.
Turn your app into a powerful partnership
The Intercom platform has long been available to anyone who wants to build powerful integrations with Intercom. With the new App Partner Program, we are taking partnerships beyond the platform 🚀.
For partners who have invested in building quality apps for our mutual customers, the program unlocks new sales and marketing opportunities, plus more technical benefits, to enable you to get maximum value from your app. We’ll work with you on the following:
Win more deals together
In the current climate, businesses are looking to consolidate tools and build an integrated tech stack so they can save costs while staying efficient. Our 100+ sales reps will highlight how your tools integrate with Intercom in their conversations with customers and prospects. We’ll also offer resources to help your sales team do the same. In some cases, we may even suggest working joint deals together.
“Our partnership with Intercom has resulted in over $100,000 in impacted revenue in the last year alone”
The Clearbit team is one of our launch partners and they’ve valued the sales collaboration. According to their Technology Partnerships Lead Truman So, “Our partnership with Intercom has resulted in over $100,000 in impacted revenue in the last year alone, with the majority of these customers citing the Clearbit-Intercom app as a primary driver for purchase.”
Example sales one pager
Reach a bigger audience
Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. That’s what we’ll do as partners.
Partner apps get featured in the Intercom App Store and shared through our social channels and newsletters. We’ll also connect with your marketing teams to discuss other joint content we can develop together, such as webinars, case studies, guest blog posts, and perhaps – one day soon – even joint events.
For instance, last year product engagement tool Sherlock published Product engagement: the most important metric you aren’t tracking for your SaaS business on this very blog. It attracted over 9000 pageviews and got picked up by publications like Gartner and Chartmogul.
Our New in Intercom webinars also regularly highlight partner apps. Over a thousand viewers watch them on average, 78 percent of whom identify as being in a managerial role or above.
Our New in Intercom webinars highlight partner apps
The reason why companies integrate with Intercom is to help their customers get as much use as possible out of their product. We’ll help you build a great app experience by sharing early access to API updates and previews of our platform roadmap. Deep integration of our tools means that users are more likely to get more use out of both of our tools – leading to stickier customers and better retention for all.
Partners get advanced notice of API updates
Take Typeform’s experience. We started partnering with them in 2018, sharing early access to new features. As a result, they’ve been able to participate in our marketing announcements and over time, have seen greater retention and revenue from customers using their app.
“Customers who use our Intercom app retain 60% better and bring a 9% higher MRR than our average customer”
According to their Head of Product Partnerships Francois Grenier, “Customers who use our Intercom app retain 60% better and bring a 9% higher MRR than our average customer.”
Get the inside scoop
The foundation of all great partnerships is a close connection between teams. As a partner, you’ll be the first to hear about co-marketing opportunities, best practices, and areas for feedback. We send a regular partner newsletter and you’ll also get access to our active partner Slack community where you can connect with other developers and partnership leads.
We’re thrilled to launch this program alongside our 59 outstanding launch partners – please join us!
Our first program for service partners
Partnerships come in many different shapes and sizes. Besides the App Partner Program, we also have a great program for service providers like digital agencies, business process outsourcers, systems integrators, and consultancies. These providers work with companies who can benefit from business messaging, and we’re delighted to launch the Service Partner Program today to make it easier for them to work with us, get the sales support they need, and share in the upside of joint customer success.
Dominique Levin, co-CEO of Winning by Design, explains why her team joined the program: “Messaging has rapidly become an integral part in the entire buyer journey, from marketing, sales, through support and customer success. We’re excited to partner more closely with Intercom, so we can design and implement the best playbooks for our customers.”
“Messaging has rapidly become an integral part in the entire buyer journey, from marketing, sales, through support and customer success”
We equip you with all the knowledge and resources you need to become full-fledged Intercom experts. As a service partner, you get exclusive access to the Intercom partner portal, partner enablement sessions, go-to-market content, and a sandbox environment to help you support your clients more effectively as they use Intercom. You can also earn commission for new customers you introduce to Intercom.
Ready to join us? Learn more about the Service Partner Program.
Whether you’re a software business or service provider, our partner programs are here to enable you to drive more revenue and better serve your customers and clients. Let’s keep helping each other – and those we work with – build better customer relationships.