Becoming a platform doesn’t happen overnight. Nobody knows this better than who Mike Kreaden who has spent close to 20 years building the Salesforce ecosystem. He discusses knowing when it’s the right time to become a platform, and why a true platform is one that focuses on developer success.
Latest posts by John Collins
Growth 30 min listen
We sat down with Julien Codorniou, VP for Workplace by Facebook, to get a behind the scenes look into running a startup inside of Facebook, how they’re building a less disruptive communication platform, and how they’re reinventing the B2B sales and marketing playbook.
Growth 28 min listen
Matrix Partners’ David Skok joins the Inside Intercom podcast to discuss why metrics are so important to SaaS companies today, what he looks for in early stage investments, and why product-market fit is only one part of the puzzle.
News & Updates 40 min watch
Automation in the form of chatbots is going to transform business–to–customer communication. Watch CEO Eoghan McCabe and product leader Matt Hodges share our vision for the future of automation and bots in The Next Chapter keynote.
News & Updates 5 min read
Welcome to the new reimagined Inside Intercom, a complete redesign that showcases the breadth of content we publish for our growing, diverse readership.
Marketing 6 min read
The first law of content marketing is that publishing is an expensive business. No matter how hard you try to…
Marketing 10 min watch
Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time…
Sales 4 min read
In this era of business, the written word has become even more crucial for building relationships with buyers. Here are 7 tips to help you craft the perfect sales message.
Growth 2 min read
That’s right, would you offer yourself a job at your company? It’s a question every interviewer should ask themselves. No,…
News & Updates 4 min read
After publishing 230 articles and 3 books, releasing almost 50 podcasts, creating 4 starter kits and supporting a world tour,…