MadKudu’s Head of Marketing Liam Boogar-Azoulay shares how businesses can leverage integrations to grow their product and how to determine which strategic platform partnerships to invest in.
Latest posts by John Collins
News & Updates 1 min read
This brand new edition of “Intercom on Onboarding” book captures our latest thinking on the topic, reflecting everything we’ve learned from onboarding tens of thousands of our own customers, as well as building a tool, Product Tours, to help other companies onboard their own users.
Marketing 4 min read
When crafting your content strategy, there is one simple tactic which, provided you stick to it, will help you rise above the noise. Put simply: have an opinion.
Growth 28 min listen
Becoming a platform doesn’t happen overnight. Nobody knows this better than who Mike Kreaden who has spent close to 20 years building the Salesforce ecosystem. He discusses knowing when it’s the right time to become a platform, and why a true platform is one that focuses on developer success.
Growth 30 min listen
We sat down with Julien Codorniou, VP for Workplace by Facebook, to get a behind the scenes look into running a startup inside of Facebook, how they’re building a less disruptive communication platform, and how they’re reinventing the B2B sales and marketing playbook.
Growth 28 min listen
Matrix Partners’ David Skok joins the Inside Intercom podcast to discuss why metrics are so important to SaaS companies today, what he looks for in early stage investments, and why product-market fit is only one part of the puzzle.
News & Updates 40 min watch
Automation in the form of chatbots is going to transform business–to–customer communication. Watch CEO Eoghan McCabe and product leader Matt Hodges share our vision for the future of automation and bots in The Next Chapter keynote.
News & Updates 5 min read
Welcome to the new reimagined Inside Intercom, a complete redesign that showcases the breadth of content we publish for our growing, diverse readership.
Marketing 6 min read
The first law of content marketing is that publishing is an expensive business. No matter how hard you try to…
Marketing 10 min watch
Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time…