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Ingredients to build a product first company

Co-founder & Chief Strategy Officer, Intercom

Des Traynor

@destraynor

Main illustration: Veronyka Jelinek

Sales first, marketing first, technology first. There’s lots of ways to build a company. Today we’re in an era of product first companies, and because of this lots has changed.

At the amazing Nordic Business Forum last year, I spoke to crowd of over 8,000 (my new record!) about the common traits that all product first companies share. They all:

  • have a strong vision
  • create a product that’s feasible, desirable and viable
  • keep their focus
  • capture the value they want to create
  • measure their business properly
  • and are very patient for growth

There are a few public clips from the talk, the full slides are below. Enjoy!

Des Traynor on how to create a product first company from Intercom