Latest posts by Des Traynor
We spend a lot of time talking about how companies can get to the point where their product resonates in the market. At WebSummit 2018, Des Traynor made the case that this is not the only thing that matters.
Growth 25 min watch
If you analyze any problem for long enough, it ends up sounding like a people problem. That’s what I’ve learned…
Product & Design 4 min read
In product development understanding the outcome customers want, and what they currently use to get that outcome, is essential to making a better solution.
Growth 3 min read
There are few issues more important than customer retention when running software-as-a-service businesses. It’s no good acquiring customers for $10,…
Product & Design 5 min read
Kaizen is the philosophy of continuous improvement. Web businesses searching for product market fit think they can follow this philosophy…
Marketing 6 min read
The most important tasks for any early stage startup are to write code and talk to users. When we started…
Product & Design 27 min watch
This week I gave a talk at The Next Web on the importance of your product strategy when scaling a…
Product & Design 35 min listen
Bob Moesta pioneered the Jobs-to-be-Done (JTBD) framework in the mid 90’s, alongside Harvard Business School Professor Clayton Christensen. In short,…
Product & Design 19 min watch
Convincing potential users to sign up for your product isn’t easy. But what happens next is far more important. The…
Product & Design 57 min watch
There is an infinite amount of advice for startups, but if I had to boil it down to just 10…