At its core, product design is about cost-benefit analysis, and it’s key to determine how useful a certain feature will be versus how hard is it to build. Here is a useful framework to help your analysis.
Latest posts by Des Traynor
Product & Design 3 min read
Product teams and sales teams need a way to collaborate on the product roadmap, because otherwise, you’re not listening to the potential market or answering their needs.
Product & Design 1 min read
Often in software you’ll hear that you get something for free, like “the framework just gives us this for free.” But you’ll quickly discover there is always a cost, because nothing is ever “free” in software.
Product & Design 30 min listen
I hosted a roundtable discussion with VP of Product Paul Adams and Director of Product Design Emmet Connolly to discuss what’s on the horizon for bots, messengers and apps in 2019.
Product & Design 38 min listen
As we’ve done in past years, I sat down with Paul Adams (VP of Product) and Emmet Connolly (Director of Product Design) to reflect on the things we’ve learned in the last 12 months.
Growth 18 min watch
We spend a lot of time talking about how companies can get to the point where their product resonates in the market. At WebSummit 2018, I made the case that this is not the only thing that matters.
Growth 25 min watch
If you analyze any problem for long enough, it ends up sounding like a people problem. That’s what I’ve learned…
Product & Design 4 min read
In product development understanding the outcome customers want, and what they currently use to get that outcome, is essential to making a better solution.
Growth 3 min read
There are few issues more important than customer retention when running software-as-a-service businesses. It’s no good acquiring customers for $10,…
Product & Design 5 min read
Kaizen is the philosophy of continuous improvement. Web businesses searching for product market fit think they can follow this philosophy…