With Intercom Messages, you'll have four email templates to choose from: 

  • Plain
  • Personal
  • Company. 
  • Announcement. 

Below is a description of each one. You can also send your own email designs by using our email template builder.

The plain email template

Plain style emails are designed to look 100% manual and handwritten. They are identical to normal emails that you send from your own email account. They're great for when you want to engage with customer directly because they look targeted and personal. You can send them from your own email address too.

Here’s what the plain email looks like on desktop.

Here’s what the plain email looks like on mobile:

The personal email template

These emails include your name and photograph, making the exchange more human. They’re also more styled with colour from your app and include text and heading styles.

Here is what the personal email style looks like on mobile:

If you want to send emails from your personal email address, we wrote an article all about that.

The company email template

These emails put your logo left aligned at the top of the message, and your address in the footer. They’re great for more official communications when you want your message to come from your app or company, rather than you personally.

Here is what the company email template looks like on mobile:

Important: We only support formats that can be parsed by a browser (gif, jpeg, png...). We don't support ai or .eps (vector logos). 

The announcement email template

These emails put your logo front and center at the top of the message, and your social links and company address in the footer. They’re great for communicating your product updates, broadcast messages and newsletters.

This is what the announcement email looks like on mobile:

Set a default template

You can set a default template for your emails so you don’t have to manually select your favorite one each time. Just go to your Settings -> Messages -> Email templates and set your default from the drop down menu.

Get messaging

Ready to go? Here are our tips for sending successful messages that work.

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