Fin for Sales runs inbound sales conversations end to end, the way your best reps do. It uses the latest AI to engage buyers through natural conversations, qualifies in real time, and routes high-intent opportunities to the right team or path—giving prospects a radically better buying experience and helping sales teams stay focused on the best deals.

It works differently to Fin Service Agent for customer support, which is enabled and configured separately.

Fin for Sales is now available on Intercom's latest pricing plans. Go to Fin AI Agent > Sales to get started.

Fin for Sales is billed as an additional charge, based on usage — you only pay when Fin delivers a result. Learn more about pricing in Fin AI Agent outcomes.

Here's how Fin for Sales outcomes are priced:

Only one outcome is charged per conversation, regardless of how many actions Fin takes. Self-serve customers on Intercom's latest pricing plans automatically get a free 14-day trial of all Fin for Sales outcomes. After the trial ends, you're automatically charged at the rates above. Customers on a contract need to discuss Fin for Sales access and pricing with your Account Manager.

There is currently no visual “live” indicator. The best way to confirm it’s working is to:

Once deployed, Fin for Sales should respond immediately.

Yes, a Helpdesk seat is required to set up and use Fin for Sales. Fin for Sales isn't currently available with Fin for other platforms, so you'll need to be on an Intercom Customer Service Suite plan (Essential, Advanced, or Expert) to access it.

Fin for Sales can connect to any CRM or GTM tool already integrated with your workspace using data connectors, including Salesforce, HubSpot, Marketo, and Chilli Piper.

Any booking platform can be used through links. Messenger-native calendar apps like Calendly will work if installed.

Fin for Sales supports email, chat (web, iOS, Android), WhatsApp, Social (Facebook, Instagram) and SMS, meeting prospective customers on their preferred channel.

Fin for Sales includes Spotlight, our new agentic Messenger experience for sales. Spotlight is built to be engaging, conversational, and focused on helping move web visitors from early interest to deeper intent and higher-quality sales conversations. By creating a more natural, dialogue-driven experience, the new Spotlight Messenger supports prospects as they explore your offering, ask questions, and take the next step, whether that’s sharing their details or booking a demo.

They appear in the inbox selected during your workflow assignment setup. You can also view all sales conversations from Fin AI Agent > Sales > Analyze > Conversations.

Yes. Once a sales rep joins, Fin stops responding. Fin does not resume automatically after a human takes over.

Fin identifies and disqualifies conversations that are spam or have malicious intent.

Fin looks at common spam behaviour that, such as when a prospect is uncooperative, time-wasting, unintelligible, or repeating the same message to determine they should be disqualified. You can further shape this by adding guidance to the Fin for Sales role to account for the spam/abuse patterns specific to your website and inbound channels.

When Fin detects that a sales conversation has become spammy, it routes the conversation to a Spam view in your Inbox, closes it, and disables replies. This prevents spam from reaching your sales team and diluting their focus.

Fin for Sales works best for B2B companies with an inbound sales motion — where website visitors are evaluating your product and you need to qualify, capture contact info, and route to the right rep or self-serve path.

It's particularly strong for:

Fin for Sales uses content that is explicitly enabled for Sales under the content "Fin" settings. It does not automatically use all your help center or internal content.

We recommend that you’ve enabled Fin with content that covers the information you need when engaging with prospects, for example pricing plans, competitor comparisons, and case studies.

Use existing Workflow triggers such as open messenger, page visit, or targeted outbound triggers.

When creating a workflow from Fin AI Agent > Sales > Deploy, the workflow is automatically preconfigured to trigger when a user sends a message. However, you can still create workflows with any trigger they want by creating a workflow manually and adding Fin as a step.

If you later decide you need additional prospect data (for example, campaign budget), you can either create a new attribute or add a natural-language condition in the qualification rules. Both approaches are supported and valid—the choice depends on how the data will be used.

You can leverage Intercom’s Outbound and Proactive Support capabilities to send targeted, sequenced messages across channels to prospects.

Yes. Qualified (or disqualified) leads can be tagged via a workflow as part of the routing outcome, and those tags can then be used later for targeted follow-ups, including automated outbound emails in Intercom.

Trial conversion is supported by the full Intercom Customer Service Suite:

When using Intercom routing, you can leverage existing round-robin or teammate assignment rules within Intercom if the next step requires human follow-up. However, outside of Intercom, Fin does not automatically schedule or route the conversation to the appropriate representative.

When certain prospect types (such as VC firms or consultancies) require different qualification logic, the recommended approach is to create a separate qualification outcome for those segments rather than relying only on guidance text. Using guidance alone can lead to inconsistent behavior, especially when that guidance conflicts with Fin’s core qualification objectives.