From initial interest to qualified opportunity, Fin handles inbound sales end to end. It engages prospects, helps them understand your product, and passes the strongest deals to sales. It performs like your best rep, at scale.

Note: Fin for sales is only available on Intercom's latest pricing plans.

Core capabilities

Fin does this through four core capabilities:

Engages proactively - Fin proactively engages prospects, responding to context and user behavior to provide relevant guidance and act when intent is highest.
Guides discovery - Fin guides prospects through discovery, answering questions about pricing and features, addressing objections, and matching solutions to their needs.
Qualifies intelligently - Fin asks the same questions your SDRs would, applying your existing playbook criteria to identify the strongest opportunities for your team.
Closes with confidence - When it’s time to act, Fin closes with confidence. It books meetings via tools like Chili Piper or Calendly, guides qualified buyers into trials or subscriptions, and syncs directly with your CRM—routing opportunities to your sales team with full context.

Key features

Engages proactively:

Proactive engagement: Proactively engages prospects 24/7 - triggering based on event data and page URLs to provide personalized, context-aware outreach.
Omnichannel: Supports email, chat (web, iOS, Android), WhatsApp, Social (Facebook, Instagram) and SMS, meeting prospective customers on their preferred channel.

Guides discovery:

Deep product expertise: Delivers clear, accurate answers on pricing, features, and plan fit using your knowledge and content.
Online research: Performs real-time web searches based on an email domain, creating a personalized experience for every prospect.

Qualifies intelligently:

Qualifies like an SDR: Gathers key details the same way a great SDR would – asking the right questions about needs, budget, and timeline.
Data enrichment: Enriches every interaction with CRM data and real-time research, accelerating the path from first chat to qualified lead.
CRM sync: Automatically create or update leads, and provide a full context, seamless sync to any CRM.

Closes with confidence:

AI-powered routing: Routes qualified leads to the right next step—chatting with a live rep, starting a trial, or continuing in a self-serve flow.
Native meeting booking: Native meeting booking experience in the Messenger, with out-of-the-box integrations for Calendly.
Context-rich handoff: Shares full conversation history and AI-generated summaries so sales can pick up with complete context.

Additional features:

Spotlight Messenger: Fin for sales uses a new agentic Messenger experience called Spotlight. The Spotlight Messenger is optimised for driving engagement, helping move web visitors from early interest to deeper intent and higher-quality sales conversations. Learn more about Spotlight.
AI-generated Playbook: Automatically configure how Fin for sales responds to and qualifies leads using existing documentation and logic, without the need for manual setup.
Sales Performance Reporting: See Fin’s impact across the funnel, track performance and identify opportunities to capture more high-quality leads, and identify abandoned leads for follow up and nurture.
Multilingual: Automatically detects and responds in the customer’s language, making it easier to engage leads globally.

Get started

FAQs

How do I get started with Fin for sales?

Fin for sales is now generally available. Go to Fin AI Agent > Sales to get started.

New customers get a 14-day free trial where Fin will capture and qualify leads, completely free. After your trial, you will be billed per successful outcome. You can pause Fin for sales anytime by pausing any workflows where it's live, or set limits to control costs.

Note: Fin for sales is only available on Intercom's latest pricing plans.