When you write a message, you're likely trying to do one of three things: start a conversation, get your users to do something right now, or help them understand your product more deeply.
The two types of "In-app" message are designed to fit those jobs. You can set your message to arrive any way you like: upfront in full or through a less disruptive snippet.
Want to start a conversation? Send a chat.
Maybe you want feedback about a specific feature or to invite your customers to ask questions, for example. Your check-up messages should definitely be chats.
Choose the delivery style for a chat
When you’re sending a very short message, or you need an answer from your customers fast, be sure to deliver your chat in full.
For longer messages, or when you don’t need a response right away, you should send your chat as a snippet (which shows the first few words of your message).
For example, you can send a message that offers people help choosing a product as a snippet. Then your website visitors can open your message at a time that suits them.
Pro tip: To entice people to open a snippet, make the first few words engaging and indicate what your message is about. Try leading with a question you know your customers want answered.
Want your users to take action? Send a small post.
Choose a post in the 'small' format when you want your customers to take a specific action. Maybe you want them to read a help article, watch a how-to video or create their first project, for example. It’s likely that most of your onboarding messages will be notes.
Have a longer story to tell? Send a large post.
A post in the 'large' format gives you more room to play with, so it’s useful for telling a longer story that really matters to you. Maybe you want to walk your users through a guide, announce a new price plan or promote an important new feature, for example. They’re also great for product updates that require longer text, or large images and video.
Pro tip: A large post takes over your customer’s full screen but they won’t see the full story straight away. Your message should entice them to scroll down and find out more.
Subtle notifications work best for posts
Full posts take over your customer’s screen entirely and immediately. Only use them for very important announcements, when you definitely want to interrupt customers. For less pressing announcements, we recommend notifying your customers with a snippet.
Send posts without prompting a response
To keep your customers informed without the need for a response, select 'None' as the Reply type:
Test different notifications to see what works best
Depending on the content of your message and the audience you're targeting, different formats will work better at different times. You can optimize each message by A/B testing two options, then choosing the one that works best. For example, you might see whether more customers take action on an onboarding message, when it's delivered as a snippet or in full.
When to use reactions
When you don’t have time to manage a lot of conversations, let your customers reply to messages with fun and expressive reactions instead. Messages that encourage action pair best with reactions rather than text responses as your customers can focus on your call to action, rather than replying to your message.
Chats and Posts on mobile
Let Resolution Bot respond when your customers reply
If you use Resolution Bot to resolve common questions, you can let it respond when customers reply to your auto messages, and attempt to resolve the conversation automatically.
Below your message click "Add follow up action”, then 'Let Resolution Bot respond':
Create helpful and relevant message content that truly engages your customers.
Need to walk your customers through something in more detail? Try Product Tours.