You can easily sync or import your public Zendesk help content into Intercom, which requires no code. This allows you to make Intercom your single source of truth for support articles, or to continuously sync your Zendesk content to power Intercom's AI features.

Our new Zendesk importer is built on a robust and resilient service pipeline that significantly reduces errors and improves the speed and reliability of your content integration.

Once your articles are in Intercom, you can:

Before starting, we recommend enabling Search engine indexing in your Help Center settings to prevent any delays in your articles appearing in search results. You can do this by going to Settings > Help Center and clicking on "configure and style":

You will find the option to enable the index search under General > Privacy:

Use this method to sync or import your Zendesk content using a secure API token.

First, generate an API token in your Zendesk Admin Center.

To sync your content, you first need to authenticate your Zendesk source:

Once the connection is established, you can optionally toggle Sync articles for signed-in users to include content only visible to authenticated customers. Click Next when the connection is successful.

Your subdomain is the part of your URL before .zendesk.com. For example, if your URL is https://help.zendesk.com, your subdomain is help.

After Zendesk connects to Intercom, use the Metadata tab to pre-filter exactly which content should be brought into Intercom:

If you skip this step, the importer will bring in all eligible content by default.

Use the Target tab to decide where your imported content is used in Intercom:

Do a final check before you start the sync:

Click Sync and set live to begin.

If the admin who set up the Zendesk sync has left the company or no longer has the right permissions, you don't need to delete and recreate the sync. Simply re-authenticate and your existing content and reporting will not be affected.

To save you time, the importer automatically brings the structure of your Zendesk knowledge base into Intercom.

Zendesk metadata like labels, categories, and content tags are all imported and converted into tags on your Intercom articles.

This metadata is critical for making your content useful. With these tags automatically applied, you can:

For example, if you have content in Zendesk labeled "EMEA-only", that label will become a tag in Intercom. You can then create an audience for your European customers in Fin AI Agent and configure it to only use articles with the "EMEA-only" tag.

1.To start importing public articles, go to Knowledge Hub > Sources.

2.Under Public articles, find Zendesk and click Sync or Import.

3.Now enter your Zendesk subdomain and choose the option to “Import content” then go ahead and click Import.

Now, wait for the import to complete. During this time we’ll crawl your docs site, import all of your published articles, and place them in Help Center collections that match the structure of your existing knowledge base. This could take anywhere from a few minutes to an hour or more. We'll send you an email when it's done, so there's no need to wait around 😄 After the migration has completed, refresh the Content page in Knowledge to see your imported articles in folders on the left sidebar.

Learn how to manage public articles from Knowledge and enable them for Fin AI Agent and Copilot.

This is the domain for your Zendesk account (not your Help Center URL). Your Zendesk subdomain is its unique identifier and there are a few ways to find it which you can see here.

Once the legacy importer is deprecated, here's what changes:

You have two options for how your Zendesk content is managed in Intercom.

Choose this option if you want to make Intercom your new single source of truth.

Choose this option to sync a continuously updated, view-only version of your content. Zendesk remains your source of truth.

We’ll begin crawling your Zendesk site, importing your published articles, and structuring them into collections that match your existing knowledge base. Any labels or categories from Zendesk will be added as tags to the articles in Intercom.

This process can take anywhere from a few minutes to an hour. We'll send you an email once it's complete. You can check the status at any time in Knowledge > Sources.

After the migration, refresh the Content page in Knowledge to see your imported articles.

Article redirects are automatically generated during the import process — and with the new import pipeline, they're more reliable than ever. While Zendesk and Intercom article URLs are in different formats, redirects ensure that any existing links do not break after migration, preserving their SEO score.

The redirects are implemented in the form of permanent redirects (HTTP 301 responses).

Redirects are matched on the stable numeric article ID embedded in the Zendesk URL — not the slug, which can change. This means all URL variants for the same article map to a single redirect record and the same Intercom article.

When importing collections and articles in multiple languages, each language variant will have its own redirect associated with the original Zendesk article URL.

After the import is complete, you can review the generated redirects through the Domains section in Settings > Help Center > Configure and style:

From here, scroll down to Domains and click "manage redirects":

The panel displays the original URL and the article/collection it redirects to.

If you have any uncategorized content on your site, Articles will automatically create a ‘General' collection for you. Collections help your users browse and easily find what they need, so consider reorganizing these articles by topic before you publish them.

We’ll convert your content into formatting we support (e.g. copying images). However we don’t support the following formatting just yet:

If there are any issues with importing your content, we'll add a Review label to the article so you can correct it before setting it live. Just open the article you need to review and read the recommendation that we’ve added. The recommendation acts as a placeholder so you’ll need to delete this and insert the content we recommend before you set the article live.