Successful sales and marketing teams understand the most important element of the buyer’s journey – the person behind it. Learn how to better understand, nurture, and convert leads with the Intercom integration…
Marketing 16 min listen
As product-first businesses evolve, so do their product marketing needs. But is there a right way to set up your org for success? We talk to our PMM leaders about product marketing and how we do it at Intercom.
Marketing 6 min read
How often do you get an email from some company you once used with the immortal words “we miss you”? But that message feels insincere, because it paints a commercial relationship as a personal one. Here are 3 better approaches to user retention.
Product & Design 7 min read
Great onboarding isn’t just about showing users where features are – instead, it must create a positive first impression that sets the tone for a fruitful, long-lasting relationship with your users.
Marketing 28 min read
What are the ingredients of a modern marketing stack in 2022? And how do you start building your own marketing stack? We asked some of the world’s fastest-growing companies to find out.
Marketing 12 min read
Timely, targeted messages will help you engage and retain customers. Check out our best practices for customer engagement.