It’s easy to forget how much those of us in B2B SaaS companies ask of our potential customers. We’re not just asking them to whip out their credit card and download our…
Marketing 25 min listen
MadKudu’s Head of Marketing Liam Boogar-Azoulay shares how businesses can leverage integrations to grow their product and how to determine which strategic platform partnerships to invest in.
Marketing 2 min read
To build a successful business, you need to invest in retaining your customers for the long term – and it all starts with better onboarding. Here are our top strategies for leveling up your user onboarding.
News & Updates 1 min read
This brand new edition of “Intercom on Onboarding” book captures our latest thinking on the topic, reflecting everything we’ve learned from onboarding tens of thousands of our own customers, as well as building a tool, Product Tours, to help other companies onboard their own users.
Marketing 30 min listen
The rise of the Big 3 – Amazon, Google and Facebook – means that the way we find and consume information is ever-changing. In our final episode of Scale, HubSpot’s VP of Marketing Meghan Keaney Anderson shares how marketers need to adapt their customer acquisition strategies.
Product & Design 11 min read
Simply signing up users means nothing if you’re not helping them understand how they can actually achieve what you’ve promised.