Customer centric marketing: what is it and what does it even mean to be customer-centric in 2019? We sat down with Leela Srinivasan, CMO at SurveyMonkey, to find out how to build a customer centric business in the 21st century.
Marketing 8 min read
As a product-first company, new product launches are a core part of Intercom’s DNA but as we’ve grown, we’re having to evolve our approach to deal with new challenges. Based on what we’ve learned, these are our top tips.
Marketing 28 min listen
HubSpot’s VP of Marketing and Growth, Kieran Flanagan, shares his thoughts on growth, from how to determine when product-led growth is right for your company to measuring growth with your north star metric and product-channel fit.
Marketing 5 min read
No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to…
Marketing 11 min read
By instituting a lead nurturing campaign, you can guide prospects through your buying cycle. To help you along the way, we’ve put together a step by step guide to getting your campaign off the ground.
Marketing 6 min read
There’s one thing all wilderness survivors have in common: they didn’t get eaten by a bear. The only way to…