Technology companies often have difficulty developing a clear value proposition that aligns with product and brand identity – here’s how you can begin to get the alignment right.
Marketing 7 min read
Building a strong brand doesn’t happen overnight. It requires working consciously on the three pillars that constitute a brand: values, voice, and visual identity.
Marketing 37 min listen
This week we released Intercom on Marketing, a book which compiles the most important lessons we’ve learned, both marketing Intercom…
Product & Design 21 min watch
In the early days of a company, getting product strategy right is way more important than perfecting sales, marketing or…
Product & Design 5 min read
In times past, design was an afterthought. The last stage of the product creation process. The final visual layer and…
Product & Design 3 min read
Every time a company updates their logo the verdict from the design community is swift and vicious. As soon as…
Marketing 4 min read
We pride ourselves on the fact that Intercom has become synonymous with high quality design and content. But we never…
Support 5 min read
Zappos are held up on a pedestal for a very good reason. There are very few companies who have built…
Marketing 1 min read
Understanding the value of offline advertising is messy. Billboards, for example, are priced based on how many cars drive past…
Product & Design 1 min read
Naming a product is difficult. Branding legend Marty Neumeier says that good product names have seven characteristics. They should be…