The nature of marketing at a software company is that it’s easy to have a highly data-driven view…

Make no mistake getting marketing right is one of the biggest challenges facing startups today. As our own…

In the early days of a company, getting product strategy right is way more important than perfecting sales,…

In times past, design was an afterthought. The last stage of the product creation process. The final visual…

Every time a company updates their logo the verdict from the design community is swift and vicious. As…

We pride ourselves on the fact that Intercom has become synonymous with high quality design and content. But…

Zappos are held up on a pedestal for a very good reason. There are very few companies who…

Understanding the value of offline advertising is messy. Billboards, for example, are priced based on how many cars…

Naming a product is difficult. Branding legend Marty Neumeier says that good product names have seven characteristics. They…