Most companies appreciate the need for brand consistency in sales and marketing, but this consistency can often be overlooked when it comes to a company’s customer support offering. Here, we explore the benefits of brand consistency in your help center.
Product & Design 19 min listen
As your business grows, it’s only natural your brand grows with it. We chat with some of the creative people behind Intercom’s branding and our recent brand refresh project.
News & Updates 6 min read
As your business grows, it’s natural that your brand will need to grow with it. Here’s how we’ve evolved our look.
Customer Engagement 11 min read
Technology companies often have difficulty developing a clear value proposition that aligns with product and brand identity – here’s how you can begin to get the alignment right.
Customer Engagement 7 min read
Building a strong brand doesn’t happen overnight. It requires working consciously on the three pillars that constitute a brand: values, voice, and visual identity.
Customer Engagement 37 min listen
This week we released Intercom on Marketing, a book which compiles the most important lessons we’ve learned, both marketing Intercom…
Product & Design 21 min watch
In the early days of a company, getting product strategy right is way more important than perfecting sales, marketing or…
Product & Design 5 min read
In times past, design was an afterthought. The last stage of the product creation process. The final visual layer and…
Product & Design 3 min read
Every time a company updates their logo the verdict from the design community is swift and vicious. As soon as…
Customer Engagement 4 min read
We pride ourselves on the fact that Intercom has become synonymous with high quality design and content. But we never…