Building a strong brand doesn’t happen overnight. It requires working consciously on the three pillars that constitute a brand: values, voice, and visual identity.
Product & Design 5 min read
In times past, design was an afterthought. The last stage of the product creation process. The final visual layer and…
Product & Design 3 min read
Every time a company updates their logo the verdict from the design community is swift and vicious. As soon as…
Support 5 min read
Zappos are held up on a pedestal for a very good reason. There are very few companies who have built…
Marketing 1 min read
Understanding the value of offline advertising is messy. Billboards, for example, are priced based on how many cars drive past…
Product & Design 1 min read
Naming a product is difficult. Branding legend Marty Neumeier says that good product names have seven characteristics. They should be…