Make no mistake getting marketing right is one of the biggest challenges facing startups today. As our own…

Sending product announcements without considering your audience is like writing a love letter and then addressing it “to…

Email has become an incredibly valuable, yet increasingly complex channel – but does sending an email really have…

Great writing is an art. Optimising it is a science. The best messages have both, but common sense…

Today we launched automated emails in Intercom. A feature that evokes the old Spider-Man quote: “With great power…