Customer Engagement 32 min listen
Intercom’s Matt Hodges on product marketing
As Intercom’s original marketer, Matt has been instrumental in shaping our go-to-market strategy around the Jobs-to-be-Done methodology and scaling marketing within…
jobs-to-be-done
At Intercom, we’re working with Clay Christensen’s Jobs framework for product design. We frame every design problem in a Job, focusing on the triggering event or situation, the motivation and goal, and the intended outcome. And we blog about it in the process.
Product & Design 22 min listen
Inside Intercom Toronto startup panel
At the Toronto stop on our Inside Intercom World Tour, I invited leaders from three of our favorite area startups…
Product & Design 6 min read
How we accidentally invented Job Stories
The most powerful thing you can understand when building a product is the motivations behind people’s actions. At Intercom we’re…
Product & Design 6 min read
More than mattresses: using Jobs-to-be-Done research for software
There’s lots of resources for getting started with Jobs-to-be-Done interview techniques. Yet most of these apply to physical products. If…
Product & Design 1 min watch
Jobs-to-be-Done: from doubter to believer
Two years ago, I’d never heard of the Jobs-to-be-Done framework. Was it truly a better way to design products and innovate?…
Product & Design 33 min listen
Bob Moesta on Jobs-to-be-Done
Working alongside Harvard Business School professor Clay Christensen, Dr. Genichi Taguchi, and other scholars, he and his colleagues at The…
Product & Design 1 min read
New book: Intercom on Jobs-to-be-Done
Today we launched our fourth book, Intercom on Jobs-to-be-Done. It draws together some of the most valuable lessons we’ve learned…
Product & Design 6 min read
Product feedback you can act on
First things first: there is no right way for someone to give feedback. But as a professional designer or developer…
Customer Engagement 10 min watch
How to market the Job-to-be-Done
What job are customers hiring your product for? At Intercom the answer to this question informs our entire go-to-market strategy,…
