Product & Design 2 min read
Running Closed Betas: Which Users, and How Long?
A closed beta is an excellent feedback loop. It lets you see what works well in your application, and it…
jobs-to-be-done
At Intercom, we’re working with Clay Christensen’s Jobs framework for product design. We frame every design problem in a Job, focusing on the triggering event or situation, the motivation and goal, and the intended outcome. And we blog about it in the process.
Customer Service 5 min read
Know Your Customers and How They Decide
Everything you design—from slide decks to email newsletters, from marketing sites to company t-shirts—has a goal, and that goal is…
Product & Design 9 min read
Interview: Bob Moesta (Part 2 of 2)
The second part of our interview with Bob Moesta discusses topics specific to start-ups. We look at how a start-up…
Product & Design 1 min listen
Interview: Bob Moesta (Part 1 of 2)
For your product to succeed, you have to understand the mechanisms of value. What’s valuable, and when? A recent post…
Product & Design 6 min read
Focus on the job, not the customer
Personas are a tool for sharing a common vision of a target user with everyone on a project. When everyone…