It starts with a great product

Available on Kindle, epub and PDF

This book gives you the tools to decide which features to improve, which features to ignore, and how to better address your customers.

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Ryan Singer
Product Manager, Basecamp 

Drawing from some of the best posts on our blog, Intercom on Product Management offers guidance on the tough decisions you need to make as a PM.

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Read by thousands of product people at companies like these

What’s inside

Chapter 1

Evaluating your product

Chapter 2

The thing about new features

Chapter 3

Which new features to build

Chapter 4

Getting the feature used

Intercom takes their development frameworks, adds a bunch of honest learnings, and spins the pairing into a book with at least a dozen useful ideas for anyone building products.

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Hunter Walk
Partner at Homebrew VC

Consistently brilliant writing that should be on the "must read" list for anyone driven to build great products.

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Dharmesh Shah
Founder/CTO of HubSpot

The product management writing from Intercom is the best in the business. They just released a free book. Get it.

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Mike Davidson
VP of Design at Twitter

Every product manager should read this. The order matters – it’s great to see the outstanding chapter on when NOT to add features comes before how to build new features.

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Josh Elman
Partner at Greylock Partners

A valuable resource for anyone who wants to build products that customers will want to use time and time again.

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Nir Eyal
Author of Hooked: How to Build
Habit-Forming Products

This book unlocks one of life's big mysteries: how do you build something people want?

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Justin Jackson
Host of ProductPeopleTV

About the authors

Des Traynor

Des Traynor is a co-founder of Intercom. He has written extensively on product management and strategy and is a regular speaker on the topic at conferences like Business of Software, Launch and Mind the Product.

John Collins

John Collins is the managing editor of Inside Intercom, Intercom's blog. He is a former journalist and editor with over 20 years experience covering technology and business issues, most recently for The Irish Times.