Once you’ve designed your Product Tour, the next step is to automatically show it to a target audience. 

Important: Tours shown automatically will only send to each matching user once. Read this guide to learn how to share a tour multiple times.

For example, you could drive faster adoption by:

  • Onboarding new users when they sign in to your product for the first time.

  • Highlighting a new feature to existing customers to encourage them to adopt it.

  • Giving website visitors extra context when they visit your product pages.

  • Proactively resolve customer issues by sharing a tour that shows them the solution.

Here’s how to set it up:

Show your tour on a specific page

First, choose the page URL your tour should start on. By default, the website URL you built your tour on will be selected:

Just click on the URL to change it to a page of your choice: 

Important: If your tour uses pointers, make sure the page you choose has the website element the first pointer in your tour points to. This will ensure your tour shows for customers. 

You can also use ‘contains’ to be more flexible, like targeting groups of pages or pages that contain unique parameters (like user ID). For example, you could choose to target page URLs that contain ‘notifications’ to target customers in their notification settings.

You can add as many page URL rules as you need to target the right pages. 

Pro tip: It's a good idea to copy and paste the URL from your app or site directly, as this will catch any characters hidden in your browser's address bar, like trailing slashes.

Target a specific audience with your tour

You can target a specific audience to automatically show your tour to. First, choose to target users, visitors or leads

Then, choose the rules for the audience you’d like to target. For example, if you’re onboarding new users, you could target them based on when they signed up and if they’re on trial. 

Note: If a customer matches the audience filters for more than one tour, they will receive whichever one was most recently updated.

Or, if you want to target your most engaged website visitors with a tour that explains your product, you could target them based on the number of pages they’ve viewed on your site, and the website they came from. Learn more about how filters work here.

Note: You can further refine your audience with a combination of 'And' / 'Or' filters.

Once you’ve chosen your page and audience rules, click ‘Done’.

Note: Automatically showing your tour is an optional step. You can turn it on/off at any time:

What’s next?

Once you’ve set up automatic targeting - the next step is to share your tour. You can share it in bots, messages, conversations, emails or anywhere else. 

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