Creating Custom Answers

Create highly personalized and relevant Custom Answers to specific questions.

Beth-Ann Sher avatar
Written by Beth-Ann Sher
Updated over a week ago

Custom Answers allow you to build bespoke answers to the most important questions for increased accuracy, consistency, and specificity and when you want to create answers that include rich media, Custom Actions, Custom Objects and/or Custom Apps.

A Workflow can be set up for Fin AI Agent to use these Custom Answers to resolve specific questions a customer asks at the start of a new conversation, and Fin will prioritize them over its AI Answers. They can also be used to suggest answers in the Messenger, before or while a customer is typing.

Get started

Some of your customers’ common questions are automatically identified and listed under Unanswered Questions.

Click View all questions to see a list of unanswered questions for you to review.

At least 250 conversations over the last year are required to produce unanswered questions, and only if these questions (or similar variations) are repeated to form a cluster. If you don't see unanswered questions here, you can still look through any unanswered conversations in All Reports > Fin AI Agent.

Recognize questions

Your customers will ask the same question in different ways. When creating an answer, you should train it to recognize several variations of the question by accepting or rejecting the examples shown.

There is an upper-limit of 30 non-stop words a question can have (stop words are things like "it", "the", "they", "what", etc.). If a query is longer than this, Fin AI Agent will not send Custom Answers, as it is likely too complex for a Custom Answer to solve.

You can also recognize questions your customers haven’t yet asked, by manually adding example questions:

Add qualifiers to specify your questions even more

If you’d like a Custom Answer to send only when specific words are used in the question, use qualifiers. This can come in handy when you have similar answers for different parts of the system/product. It will help you define which word has to be mentioned in the question exactly, to get the right custom answer.

By adding them, the answer will only send for questions that contain those words, and not for any similar questions without them.

The presence of qualifiers in a question doesn't guarantee an answer will send.

You can then add qualifiers, either in a row, or separated by commas:

Learn how to format qualifiers and how to use them based on the result you are trying to achieve.

Create an answer

You can create a powerful answer using the plus icon to add follow-up actions with conditions and rules to take each customer down the right path.

To create an engaging answer, make use of attributes, text, emojis, GIFs, Articles, images, file attachments, videos, and Product Tours.

Using this workflow builder, Custom Answers can also link to reusable workflows. Learn more about path building.

Choose your audience

Choose to target the answer to a select group of people. This means this answer can only fire for the group of people who match the audience rules.

Additionally, every other Custom Answer condition will need to be met (i.e. the customer will have to ask a relevant question, match any trigger words, match the audience rules for the Workflow, etc.).

Test your answer

Now you can click Test answer to see a preview of this Custom Answer in action and ensure relevant questions are matching the answer you’ve created.

Give your Custom Answer title at the top one last check before you set the answer live, since your customers might see it while interacting with the bot.

Set your answer live

Once you set an answer live it will be added to your list of Custom Answers which can be enabled by adding Fin AI Agent to a Workflow.


  • A Custom Answer must be set live for Fin AI Agent to be able to use it.

  • Fin AI Agent will first respond with Custom Answers if there’s a strong match. Otherwise, it will generate its own AI Answer (if AI Answers are enabled).

Customer experience

If a customer clicks ‘That helped’, or if they don’t reply within three minutes, Fin AI Agent will close the conversation. If they’d like to see another answer, they can click ‘Get more help’:

Depending on how you’ve configured your Workflow, it can either explain where to get more help, or hand over to a teammate.

If you’ve asked Fin AI Agent to hand over to a teammate, it will leave the conversation open so your team can follow up. The conversation will then be routed according to your handover and routing setup.


  • Fin AI Agent will only show the ‘Show me more’ option if you’ve created multiple answers that relate to the customer’s question.

  • Because Custom Answers offer a chance to ‘Get more help’ and talk to the team, they will likely drive more conversations to your Help Desk without allowing Fin AI Agent to use AI Answers.

Managing Custom Answers

Find and improve underperforming answers

For a detailed look at how a single answer is performing, just open the answer from your list of Custom Answers.

Duplicate Custom Answers

You can duplicate Custom Answers by navigating to Fin AI Agent > Custom Answers, opening an existing Custom Answer and clicking the More dropdown, then select Duplicate.

This will allow you to duplicate the Custom Answer as a reusable Workflow which can be added to your other Custom Answers or Workflows.


Custom Answers can be configured to provide answers in the following languages: Arabic, Bosnian, Brazilian Portuguese, Bulgarian, Catalan, Chinese (Simplified and Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Latviski, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovenian, Spanish, Swedish, Turkish, Ukrainian, Vietnamese, and Англи хэл (Mongolian).


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