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The Growth Handbook

Growth isn’t a game of silver bullets or one size fits all solutions. It’s about connecting more people to the value of your product, so they become loyal, long-term, paying customers, who share it with others. This book features industry-tested advice for doing just that.

You’ll learn:

  • How to pinpoint your product’s magic moment – and ensure users experience it as quickly as possible.
  • Why retention is the most powerful growth lever your business can pull.
  • The do’s and don’ts of growth experiments and the metrics you’ll need to measure their success.
  • Actionable advice for driving word of mouth from your most influential users.
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