Customer Engagement 6 min read
How Intercom got our first customers
There are two harsh truths for startups. 1: Until you have users, you don’t have a product. 2: Until they’re…
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 6 min read
How we use product betas to shape our product marketing
Private product betas are a tried and true method for improving products, but for marketers, they can be critical for…
Customer Engagement 7 min read
Why social media is part of any successful product launch
Few things are more exciting (or hectic) than the weeks and days leading up to a brand new product launch….
Customer Engagement 25 min listen
Dropbox’s Jenna Crane on bringing a new product to market
That not only means telling a compelling story and shipping a product that delivers on it, but also convincing someone…
Customer Engagement 29 min listen
Intercom’s Megan Sheridan on managing events at a product-led company
The aim: Share many of the mistakes we learned the hard way, so that the 6,000 total attendees could avoid…
Customer Engagement 5 min read
Behind the design work of Building Intercom
When designing for a specific audience, the challenge lies in not reducing that audience down to a trope. Next Wednesday,…
Customer Engagement 4 min read
A day in the life of a message
There’s a classic Calvin and Hobbes cartoon strip that’s always stuck with me. In it we see our pint sized…
Customer Engagement 29 min listen
Metromile’s Shaun Clowes on activating and retaining users
The reason is simple: No matter how many new users you acquire, they won’t grow your business unless they’re successfully…
Customer Engagement 7 min read
Co-ordination and communication: the secret to great product launches
When I first started in marketing I was one of a three-person marketing team. Back in those days, taking a…
