Customer Engagement 6 min read
How Intercom got our first customers
There are two harsh truths for startups. 1: Until you have users, you don’t have a product. 2: Until they’re…
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 6 min read
There are two harsh truths for startups. 1: Until you have users, you don’t have a product. 2: Until they’re…
Customer Engagement 6 min read
Private product betas are a tried and true method for improving products, but for marketers, they can be critical for…
Customer Engagement 7 min read
Few things are more exciting (or hectic) than the weeks and days leading up to a brand new product launch….
Customer Engagement 25 min listen
That not only means telling a compelling story and shipping a product that delivers on it, but also convincing someone…
Customer Engagement 29 min listen
The aim: Share many of the mistakes we learned the hard way, so that the 6,000 total attendees could avoid…
Customer Engagement 5 min read
When designing for a specific audience, the challenge lies in not reducing that audience down to a trope. Next Wednesday,…
Customer Engagement 4 min read
There’s a classic Calvin and Hobbes cartoon strip that’s always stuck with me. In it we see our pint sized…
Customer Engagement 29 min listen
The reason is simple: No matter how many new users you acquire, they won’t grow your business unless they’re successfully…
Customer Engagement 7 min read
When I first started in marketing I was one of a three-person marketing team. Back in those days, taking a…