Customer Engagement 5 min read
The power of payback periods in online advertising
There’s a common misconception among SaaS marketers and analysts about measuring the success of online advertising campaigns – and it…
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 5 min read
There’s a common misconception among SaaS marketers and analysts about measuring the success of online advertising campaigns – and it…
Customer Engagement 7 min read
Sharing the insights of the entire Intercom team has always been one of the core principles of this blog. If…
Customer Engagement 32 min listen
Casey Winters, growth advisor in residence at Greylock Partners, has made a career of doing just that. At Greylock, Casey…
Customer Engagement 1 min read
It doesn’t matter if you’ve tried every marketing technique in the book, if you’re not onboarding users successfully it counts…
Customer Engagement 30 min listen
As we’ve written before, the phrase “content marketing” often undermines the value we as creators should be delivering to our…
Customer Engagement 6 min read
The value of a feature isn’t a product of the time or resources you put into building it. It’s about…
Customer Engagement 6 min read
One of the most effective channels for fueling your startup’s growth is online advertising. Yet advertising can also set a…
Customer Engagement 2 min read
The SaaS law of averages suggests 40-60% of people who sign up for a free trial of your software will…
Customer Engagement 6 min read
Attracting users to your product is hard. It’s doubly hard if they don’t understand what you’re saying. Even if you…