The Intercom Blog - Articles on Customer Support, AI, & Product

Designing for Viral Distribution

At some point every product owner ponders how to make it go viral, as a thought experiment if nothing more….

Co-founder & Chief Strategy Officer, Intercom

Sales 4 min read

Spending money is very easy. Spending money effectively is very hard. There are lots of dodgy people & service providers…

Co-founder & Chief Strategy Officer, Intercom

Most analytics tools and applications focus on two things: tracking data that is easy to measure, and showing visualisations that…

Co-founder & Chief Strategy Officer, Intercom

Product demos can be a great marketing tool when they focus on giving the attendees a fantastic experience. Customers should…

Co-founder & Chief Strategy Officer, Intercom

Any product serving two distinct sets of users is addressing a two-sided market. eBay connects buyers and sellers. Google connects…

Co-founder & Chief Strategy Officer, Intercom

One of the funny things about growing a startup team is that the old adage “many hands make light work”…

CEO, Chairman and Co-founder, Intercom

The Swiss Army knife is a remarkable product. By combining many products of low utility, it becomes a product of…

Co-founder & Chief Strategy Officer, Intercom

Everything you write should be crafted with the intention of selling, educating, or increasing customer loyalty. The phrase “Content Marketing”…

Co-founder & Chief Strategy Officer, Intercom

Gathering useful timely feedback from customers can be a long process. Intercom makes it faster and easier than ever before…

Co-founder & Chief Strategy Officer, Intercom