With Articles, you can create content and answer people’s simple questions faster. When a customer asks a question in the Messenger, Operator will suggest relevant articles to help answer it.
You can also see how your content is performing, exactly how it can be improved, and what to write next. We show you how it all works below.
Create rich help content
The Articles product's modern article editor is easy to use — just click 'New article' to start writing. You can add videos, images and buttons by clicking the + icon on the left-hand side of the editor.
Note: Just highlight your text to format it - you can make it bold, italic, add a link or add subheadings.
Import your current help content to Articles
If you’ve already got help content somewhere else, it’s easy to import it from your previous knowledge base provider, like Zendesk, Desk.com or Freshdesk (see the full list of providers we support here). There’s no coding required and we’ll retain your site structure for you 😀
Make articles discoverable on your Help Center
Organize your articles into useful collections
Once you’ve written your first few articles, you need to group them into collections to publish them on your Help Center (articles are only visible on your Help Center if they’re in a collection).
To make your content easy to find, you need to:
- Organize your collections into topics that matter most to your customers - this will make your Help Center easier to browse.
- Add short descriptions to each collection to optimize them for search, and to help people better understand what they contain.
- Customize your Help Center to match your brand and decide how you’d like it to appear for customers.
Provide faster support
Important: If you only have Articles, the messages you receive will go to your Conversation list.
Let users find and view articles
With the Article Search app, your users or visitors can also search for and view articles right inside your Messenger Home, without having to start a conversation.
When a user/visitor opens the Messenger, they can search for an article within the Messenger, instead of starting a conversation with you.
Then, we’ll suggest relevant articles your user/visitor may be interested in reading.
When your user/visitor selects an article, the article will open within the Messenger itself. So, they won’t need to leave your app or website to find the help they need.
Automatically answer user questions with smart suggestions
When a customer asks a question in the Messenger, Operator suggests relevant articles to help answer it. This frees up your support team to tackle more complex questions.
When a customer reads an article, Operator will ask if they got what they needed.
If a customer clicks ‘Yes’, Operator will automatically close the conversation, so it never reaches your inbox.
Then, it lets customers know that they can reach out for help in the future.
Operator suggests articles to teammates in the inbox
Operator leaves unanswered conversations open, ready for your team to reply. It also suggests articles to your teammates during conversations to help them move faster.
- Smart inbox suggestions are only available with Articles and Inbox.
- You can train Operator to suggest better articles over time.
Get rich feedback
Reactions let you measure how helpful your articles are. When a customer finishes reading your article, they can let you know whether it answered their question by reacting with a happy, neutral or disappointed face.
You can click into any article to view your stats and see how your customers feel about your article.
If a customer reacts with a 😞, Operator triggers an auto reply asking how your article can be better. Your team can then resolve the issue and improve the article based on this feedback.
Note: If you have Articles and Inbox, your customers’ feedback will arrive in your inbox. But if you only have Articles, your customers’ feedback will arrive in your email inbox.
Know where to improve your content
The Articles report lets you see how helpful your content is, exactly how it can be improved, and what’s missing. You can quickly gain inspiration for what to write next by viewing the topics your customers searched for most, but didn’t find.
And you can see which articles pulled in the most negative reactions, and need to be fixed.
Once you view the conversations each article sparked, you’ll know exactly how to improve them. The questions and feedback your customers have will highlight any confusing aspects of your content and glaring gaps in information, which you can fix right away.
Need some inspiration? Here are some ideas for the types of articles you should be writing.
You should also install the Help Center on your mobile app, so your can users read your articles without leaving your mobile app.