The 2010s were a turbulent decade, but it’s impossible to make sense of the period without understanding the role of software. Here, we trace some of the biggest trends and stories in technology over the past 10 years.
Marketing 11 min read
Technology companies often have difficulty developing a clear value proposition that aligns with product and brand identity – here’s how you can begin to get the alignment right.
Sales 35 min listen
How do you ensure happy customer relationships at scale? By creating a Customer Success team to look after your customers post-sale.
Growth 13 min read
As a business grows, it becomes impossible to know all your customers intuitively. Customer segmentation helps you understand what to build, market, and sell – at scale. Here’s how we approached it at Intercom.
Growth 20 min read
Great onboarding is critical for every stage of a customer’s lifecycle – from first-use to activation to longer term engagement. Learn how to craft a comprehensive onboarding strategy for your business.
Sales 20 min listen
Atlassian grew into a $20 billion dollar company without a formal sales team. So how did they do it? We sat down with Jay Simons, President of Atlassian, to get an inside look at their unique high-velocity, low touch sales model and whether it’s right (or wrong) for your business.