Latest posts by Zara Burke
Ensure only complex queries reach your support team, and equip them with the most effective strategies for providing efficient, human support.
Support 14 min read
Scale your support without scaling your costs – empower customers to self-serve and provide them with the fast answers they need, when they need them.
Support 11 min read
No more “deflecting” customer queries or drowning in conversations. Prevent common issues from occurring in the first place with proactive support.
News & Updates 1 min read
Happy customers or a productive support team? We say choose both – The Ultimate Guide to Conversational Support shares the strategy that makes it possible.
Support 6 min read
Skip the boring how-tos and FAQs. Instead, create best practice content to teach customers how to get the most from your product.
Support 2 min read
Customer support volume overwhelming your team? It doesn’t need to. Discover five key trends transforming the support industry along with tips to put them into practice so you can deliver more efficient, personal support today.
Scale by Intercom 35 min listen
Nate Brown shares how to tune in to the voice of the customer, how traditional Customer Support evolved to become Customer Experience and how the holistic approach can be the ultimate brand differentiator.
Support 5 min read
Go beyond bland FAQs with our tips for writing help content that informs, motivates and really sets your customers up for success.
Scale by Intercom 32 min listen
For the latest episode in our Scale series, Dee Reddy caught up with Atlassian’s Kristen Habacht to find out how freemium can drive enterprise sales, how it changes the interaction with the customer, and why it fundamentally affects the relationship between sales, marketing, and product teams.
Scale by Intercom 35 min listen
Shane Murphy-Reuter (SVP of Marketing at Intercom) interviews Brian Halligan (CEO and co-founder of HubSpot) about the importance of conversational relationships and how they can drive business growth.