Latest posts by Zara Burke
The value of a feature isn’t a product of the time or resources you put into building it. It’s about whether or not it solves a customer’s problem, and it’s up to…
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Maya Angelou, the poet and civil rights activist, said it best: “People will forget what you said, people will forget…
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Creating great help content is a dialogue between your content team and your product team. It starts with asking the…
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Most of the writing on onboarding focuses exclusively on what’s happening on the interface. Advice on modals, tooltips, and gestures…
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Most companies spend huge budgets creating content to get people to sign up to their product. But once a customer…