Latest posts by Zara Burke
What are the ingredients of a modern marketing stack in 2020? And how do you start building your own marketing stack? We asked some of the world’s fastest growing companies to find out.
Growth 32 min listen
Vidyard CEO Michael Litt joins Intercom’s Ciaran Nolan to discuss how flipping the freemium model on its head became their answer to accelerated growth.
News & Updates 1 min read
Our Inside Intercom readers’ opinions mean everything to us. Take this 10-minute survey to tell us exactly what you need from our content in 2020. You’ll also be in with the chance to win one of three annual Premium Spotify subscriptions.
Marketing 28 min listen
Tara Robertson tells John Collins how Sprout Social build an empathetic, data-driven customer journey to ensure customer retention.
Marketing 6 min read
The value of a feature isn’t a product of the time or resources you put into building it. It’s about…
Support 5 min read
Maya Angelou, the poet and civil rights activist, said it best: “People will forget what you said, people will forget…
Support 5 min read
Creating great help content is a dialogue between your content team and your product team. It starts with asking the…
Support 5 min read
Most of the writing on onboarding focuses exclusively on what’s happening on the interface. Advice on modals, tooltips, and gestures…
Support 5 min read
Most companies spend huge budgets creating content to get people to sign up to their product. But once a customer…