Latest posts by Zara Burke
In 2014, Shopify turned its attention to acquiring a new type of business: enterprise ecommerce. Shopify Plus’ General Manager Loren Padelford shares how they came to be the platform of choice for today’s biggest brands.
Support 1 min read
Want to provide personal, efficient support to customers, at internet scale? The Conversational Support Funnel Starter Kit outlines the perfect framework.
Support 9 min read
A team takes its tone from its leader. When a crisis like COVID-19 occurs, how do you lead by example and provide them with the guidance and reassurance they need?
Support 8 min read
Supporting your customers with efficiency and empathy is challenging in the best of times. But when an unprecedented event like COVID-19 hits, what do you say and how do you say it?
Marketing 24 min read
What are the ingredients of a modern marketing stack in 2020? And how do you start building your own marketing stack? We asked some of the world’s fastest growing companies to find out.
Scale by Intercom 32 min listen
Vidyard’s CEO Michael Litt discusses how flipping the freemium model on its head became their answer to accelerated growth.
News & Updates 1 min read
Our Inside Intercom readers’ opinions mean everything to us. Take this 10-minute survey to tell us exactly what you need from our content in 2020. You’ll also be in with the chance to win one of three annual Premium Spotify subscriptions.
Scale by Intercom 28 min listen
Tara Robertson tells John Collins how Sprout Social built an empathetic, data-driven customer journey to ensure customer retention.
Marketing 6 min read
The value of a feature isn’t a product of the time or resources you put into building it. It’s about…
Support 5 min read
Maya Angelou, the poet and civil rights activist, said it best: “People will forget what you said, people will forget…