Latest posts by Zara Burke
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Growth 28 min listen
Tara Robertson tells John Collins how Sprout Social build an empathetic, data-driven customer journey to ensure customer retention.
Marketing 6 min read
The value of a feature isn’t a product of the time or resources you put into building it. It’s about…
Support 5 min read
Maya Angelou, the poet and civil rights activist, said it best: “People will forget what you said, people will forget…
Support 5 min read
Creating great help content is a dialogue between your content team and your product team. It starts with asking the…
Support 5 min read
Most of the writing on onboarding focuses exclusively on what’s happening on the interface. Advice on modals, tooltips, and gestures…
Support 5 min read
Most companies spend huge budgets creating content to get people to sign up to their product. But once a customer…