If you use Articles to educate your customers, you can proactively share the right article, with the right customer, at the right time using in-app messages, Custom Bots, and Answer Bot. You can also show specific articles to users or visitors in your Messenger home and share them in conversations

Sharing articles with the Article Inserter app is perfect for:

  • Proactively helping customers who run into setup issues.
  • Providing comprehensive self-service support with Articles and Answer Bot.
  • Engaging visitors with a relevant article shared in a Custom Bot.
  • Onboarding new customers with a sequence of articles in a campaign.
  • Welcoming users or visitors with a specific article on your Messenger home.

Send targeted articles in messages

To add an article to a message, just click the plus sign when composing up your message content:

Note: You’ll need Messages and Articles to proactively share articles in auto messages. You can use the Article Inserter app in manual messages, visitor and user auto messages. It doesn’t work for email messages.

Then, select ‘Insert app’:

Next, choose the Article Inserter app: 

Then, search your Help Center and select an article:

If you support multiple languages in your Help Center, select which version of the article you’d like to send:

Once you’ve chosen an article, it’ll appear as a card in your message: 

Your visitors or users can read the article without leaving the Messenger, so they stay in the right context:

If the article you send exists in different languages, your customers can switch to the language of their choice:

Note: You need an Articles Pro subscription to support multiple languages in your Help Center.

Send articles with Answer Bot, or as a follow up action in Custom Bots

Add an article to an answer

If you use Answer Bot to answer frequently asked questions, it’s a good idea to include articles your customers can read for more in-depth information. 

After creating your answer, select ‘Insert an app’: 

Choose the Article Inserter app:

Then, search for, and select the article you’d like to include:

Follow up a Custom Bot with an article

If you use Custom Bots to proactively support your users, you can easily share help articles and give customers all the information they need.

At the end of a Custom Bot path, under ‘Follow up actions’, click ‘+ Add action’, then select ‘Send an app’:

Choose the Article Inserter app, then, search for and select the article you’d like to include:

Show a specific article on your Messenger home

You can also use the Article Inserter app to show a specific article on your Messenger home.

Just go to ‘Add Messenger home apps’ in your Messenger settings

Choose if you want to customize your Messenger home for visitors or users. Then, click ‘Add an app’:

Next, select the Article Inserter app from the list:

You can search for and select the article you’d like to add to your Messenger home:

If you’ve translated your articles into multiple languages, select which version of the article you’d like to send:

Once you've chosen an article, click ‘Save and set live’ to make it live:

Now, users or visitors will be able to see and read the article directly in your Messenger home:

What’s next?

Here are more ways to better engage your users with Messenger apps:

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