Announcing 'Intercom on Sales' – our playbook for scaling a billion dollar business
When a business is growing quickly, you need to constantly be on the lookout for new ways to drive revenue – new tactics, new channels, new motions. 'Intercom on Sales' details how we've done it, and how you can too.
Today we’re releasing a brand new book, Intercom on Sales.
If you work at a high-growth company, you’ve likely heard the saying, “What gets you to $50 million won’t get you to $100 million.” You could swap in any numbers you’d like, and the sentiment would still hold true: scaling sales is incredibly hard.
I joined Intercom three years ago to do just that, to take our nascent sales team to the next level. What I’ve learned is when the business is growing quickly, you need to constantly be on the lookout for new ways to drive revenue – new tactics, new channels, new motions. Each inflection point in the company’s growth will require you to evolve how you practice sales.
As sales leaders, this is the boat we are all in. In our survey of more than 300 B2B sales professionals, 58% of them reported the tactics they used last year are less effective this year.
That’s exactly what we’re tackling head on in our book Intercom on Sales. This book gives an inside look at how we’ve built a revenue engine that now fuels a business worth more than $1 billion. No gimmicks or hacks, just tried-and-true lessons from the front lines of sales.
Over the course of six chapters, Intercom on Sales covers 28 actionable plays from our own playbook and includes 10 worksheets you can use right away. Inside, you’ll get:
- Tested frameworks for rapidly scaling your sales team and revenue.
- Highly effective tactics, from chatbots to video, for winning more deals.
- Data-driven insights into the future of sales based on our original research.
- And much, much more.
Ready to kickstart your revenue growth? Head this way to grab your free copy today – available in ePub, mobi and PDF. Good luck, and enjoy!