In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. You might say it’s one of the strongest advantages a startup has.
Product & Design 30 min listen
Josh Seiden, author of the new book Outcomes Over Output, joins the Intercom podcast to discuss why focusing on outcomes instead of outputs has become a rallying call for product teams today.
Product & Design 15 min listen
Des Traynor and Paul Adams discuss the value of holding product forums and end-to-end reviews as a way of getting alignment between multiple stakeholders in an R&D organization.
Marketing 34 min listen
Ceci joined Slack in 2015 to found the platform marketing team there. She shares her strategies for driving customer adoption of your apps and managing developer partnerships at scale.
Marketing 25 min listen
MadKudu’s Head of Marketing Liam Boogar-Azoulay shares how businesses can leverage integrations to grow their product and how to determine which strategic platform partnerships to invest in.
Product & Design 24 min listen
In the second episode of this new product-focused series, we discuss how to harness the power of feedback to shape your product roadmap.
Product & Design 27 min listen
I spoke with Deepa Subramanian, CEO of Wootric, about the critical points of the user experience that companies need to measure, how Wootric’s been able to apply machine learning to their platform and what it means to be a customer-led product team.
Product & Design 25 min listen
Product Tours is a simple tool to help teams create great user onboarding experiences. But like any launch, the story of how this product came about is anything but simple.
Marketing 30 min listen
The rise of the Big 3 – Amazon, Google and Facebook – means that the way we find and consume information is ever-changing. In our final episode of Scale, HubSpot’s VP of Marketing Meghan Keaney Anderson shares how marketers need to adapt their customer acquisition strategies.
Growth 32 min listen
From Instagram to Instacart, Bangaly Kaba’s seen what it takes to grow a billion dollar business. The Instacart VP of Growth explains how exponential business growth starts with a fundamental understanding of your customers and a patient approach to monetization.