Use this article to understand how WhatsApp messages sent through Intercom are charged, find the rate for a specific message category and country, and check where to view your own usage. This applies to any workspace sending WhatsApp messages through Intercom, on either a contracted plan or a monthly plan. The pricing that applies to your workspace depends on your plan and contract.

Note:

Intercom reserves the right to update rates, countries, phone number types, and usage types at any time. Intercom will provide a minimum of 30 days' notice before any rate change takes effect.
Existing customers move to the rates in this article from December 1, 2026. New customers may be on these rates from their order date. If you're on a contracted or legacy pricing plan and aren't sure which pricing applies to your workspace, contact your account representative.

What are WhatsApp message categories?

WhatsApp messages sent through Intercom are charged per message, at a rate that depends on the message's category and the recipient's country code. There are currently four message categories, determined by Meta (WhatsApp's parent company) based on the content and purpose of each message:

Utility — facilitates a specific, agreed-upon request or transaction, or updates a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements.
Authentication — enables businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (for example, account verification, account recovery, or integrity challenges).
Marketing — includes promotions or offers, informational updates, or invitations for customers to respond or take action. Any message that doesn't qualify as utility or authentication is a marketing message.
Service — helps you resolve customer inquiries. Service messages are free-form messages, sent by a teammate or Fin, within a 24-hour customer service window.

All rates in this article are in US cents per message sent. You aren't charged for inbound WhatsApp messages sent to you by your customers.

How does the WhatsApp customer service window work?

When a customer sends you a WhatsApp message, a 24-hour timer called the customer service window starts. Within those 24 hours, you can send the customer any type of message. Every message delivered during this window — marketing, authentication, utility templates, and free-form service messages — is charged at the rate for its category, based on the recipient's country code. Service messages delivered within Meta’s free tier of 1,000 service messages per business phone number per calendar month (see below).

What is the monthly free tier for service messages?

Meta provides a free tier of 1,000 delivered service messages per calendar month. Each business phone number has one shared free tier of 1,000 service messages per calendar month — the tier resets at the start of each calendar month, and unused service messages don’t roll over.

How do WhatsApp message charges apply?

The delivery of each message to a customer results in one charge, based on that message's category. A template is a pre-approved message format required for marketing, utility, and authentication messages. For example, sending two marketing template messages and two utility template messages to the same customer results in four separate charges: 2 marketing and 2 utility. Easily estimate your costs with our pricing calculator.

Important: Rates, countries, phone number types, and usage types are subject to change at any time. Intercom will provide a minimum of 30 days' notice before any rate change takes effect.

What are the WhatsApp rates by recipient country?

The table below shows the rate — in US cents per message sent — for each outbound message category by the recipient's country code. A country not listed here is charged at the "Any other country" rate: 7.05 cents for marketing, and 0.90 cents for utility, authentication, and service.

Country	Marketing	Utility	Authentication	Service
Afghanistan	9.82	1.32	1.32	1.32
Albania	10.03	2.47	2.47	2.47
Algeria	2.63	0.47	0.47	0.47
Angola	2.63	0.47	0.47	0.47
Argentina	7.21	3.03	3.03	3.03
Armenia	10.03	2.47	2.47	2.47
Australia	9.82	1.32	1.32	1.32
Austria	6.91	2.00	2.00	2.00
Azerbaijan	10.03	2.47	2.47	2.47
Bahrain	4.57	1.06	1.06	1.06
Bangladesh	8.54	0.43	0.43	0.43
Belarus	10.03	2.47	2.47	2.47
Belgium	6.91	2.00	2.00	2.00
Benin	2.63	0.47	0.47	0.47
Bolivia	8.63	1.32	1.32	1.32
Botswana	2.63	0.47	0.47	0.47
Brazil	7.29	0.79	0.79	0.79
Bulgaria	10.03	2.47	2.47	2.47
Burkina Faso	2.63	0.47	0.47	0.47
Burundi	2.63	0.47	0.47	0.47
Cambodia	9.82	1.32	1.32	1.32
Cameroon	2.63	0.47	0.47	0.47
Canada	2.92	0.40	0.40	0.40
Chad	2.63	0.47	0.47	0.47
Chile	10.37	2.33	2.33	2.33
China	9.82	1.32	1.32	1.32
Colombia	1.46	0.09	0.09	0.09
Congo	2.63	0.47	0.47	0.47
Congo, Democratic Republic of	2.63	0.47	0.47	0.47
Costa Rica	8.63	1.32	1.32	1.32
Croatia	10.03	2.47	2.47	2.47
Czech Republic	10.03	2.47	2.47	2.47
Denmark	6.91	2.00	2.00	2.00
Dominican Republic	8.63	1.32	1.32	1.32
Ecuador	8.63	1.32	1.32	1.32
Egypt	7.51	0.42	0.42	0.42
El Salvador	8.63	1.32	1.32	1.32
Eritrea	2.63	0.47	0.47	0.47
Eswatini	2.63	0.47	0.47	0.47
Ethiopia	2.63	0.47	0.47	0.47
Finland	6.91	2.00	2.00	2.00
France	10.02	3.50	3.50	3.50
Gabon	2.63	0.47	0.47	0.47
Gambia	2.63	0.47	0.47	0.47
Georgia	10.03	2.47	2.47	2.47
Germany	15.93	6.42	6.42	6.42
Ghana	2.63	0.47	0.47	0.47
Greece	10.03	2.47	2.47	2.47
Guatemala	8.63	1.32	1.32	1.32
Guinea-Bissau	2.63	0.47	0.47	0.47
Haiti	8.63	1.32	1.32	1.32
Honduras	8.63	1.32	1.32	1.32
Hong Kong	8.54	3.03	3.03	3.03
Hungary	10.03	4.08	4.08	4.08
India	1.38	0.16	0.16	0.16
Indonesia	4.80	2.92	2.92	2.92
Iraq	3.98	0.92	0.92	0.92
Ireland	6.91	2.00	2.00	2.00
Israel	4.12	0.62	0.62	0.62
Italy	9.28	3.50	3.50	3.50
Ivory Coast	2.63	0.47	0.47	0.47
Jamaica	8.63	1.32	1.32	1.32
Japan	9.82	1.32	1.32	1.32
Jordan	4.57	1.06	1.06	1.06
Kazakhstan	7.05	2.10	2.10	2.10
Kenya	2.63	0.47	0.47	0.47
Kuwait	9.24	5.13	5.13	5.13
Laos	9.82	1.32	1.32	1.32
Latvia	10.03	2.47	2.47	2.47
Lebanon	4.57	1.06	1.06	1.06
Lesotho	2.63	0.47	0.47	0.47
Liberia	2.63	0.47	0.47	0.47
Libya	2.63	0.47	0.47	0.47
Lithuania	10.03	2.47	2.47	2.47
Macau	9.82	1.32	1.32	1.32
Macedonia	10.03	2.47	2.47	2.47
Madagascar	2.63	0.47	0.47	0.47
Malawi	2.63	0.47	0.47	0.47
Malaysia	10.03	1.63	1.63	1.63
Mali	2.63	0.47	0.47	0.47
Mauritania	2.63	0.47	0.47	0.47
Mexico	4.63	0.99	0.99	0.99
Moldova	10.03	2.47	2.47	2.47
Mongolia	9.82	1.32	1.32	1.32
Morocco	4.83	2.68	2.68	2.68
Mozambique	2.63	0.47	0.47	0.47
Namibia	2.63	0.47	0.47	0.47
Nepal	8.54	0.40	0.40	0.40
Netherlands	18.63	5.83	5.83	5.83
New Zealand	9.82	1.32	1.32	1.32
Nicaragua	8.63	1.32	1.32	1.32
Niger	2.63	0.47	0.47	0.47
Nigeria	6.02	0.78	0.78	0.78
Norway	6.91	2.00	2.00	2.00
Oman	3.98	2.88	2.88	2.88
Pakistan	5.52	1.75	1.75	1.75
Panama	8.63	1.32	1.32	1.32
Papua New Guinea	9.82	1.32	1.32	1.32
Paraguay	8.63	1.32	1.32	1.32
Peru	8.20	3.50	3.50	3.50
Philippines	9.82	1.32	1.32	1.32
Poland	4.27	1.42	1.42	1.42
Portugal	6.91	2.00	2.00	2.00
Puerto Rico	8.63	1.32	1.32	1.32
Qatar	3.98	1.40	1.40	1.40
Romania	10.03	3.38	3.38	3.38
Russia	9.36	4.67	4.67	4.67
Rwanda	2.63	0.47	0.47	0.47
Saudi Arabia	6.72	1.25	1.25	1.25
Senegal	2.63	0.47	0.47	0.47
Serbia	10.03	2.47	2.47	2.47
Sierra Leone	2.63	0.47	0.47	0.47
Singapore	8.54	1.87	1.87	1.87
Slovakia	10.03	2.47	2.47	2.47
Slovenia	10.03	2.47	2.47	2.47
Somalia	2.63	0.47	0.47	0.47
South Africa	4.42	1.11	1.11	1.11
South Sudan	2.63	0.47	0.47	0.47
Spain	8.25	2.33	2.33	2.33
Sri Lanka	8.54	0.23	0.23	0.23
Sudan	2.63	0.47	0.47	0.47
Sweden	6.91	2.00	2.00	2.00
Switzerland	6.91	2.00	2.00	2.00
Taiwan	9.82	1.32	1.32	1.32
Tajikistan	9.82	1.32	1.32	1.32
Tanzania	2.63	0.47	0.47	0.47
Thailand	9.82	1.32	1.32	1.32
Togo	2.63	0.47	0.47	0.47
Tunisia	2.63	0.47	0.47	0.47
Turkey	1.27	0.11	0.11	0.11
Turkmenistan	9.82	1.32	1.32	1.32
Uganda	2.63	0.47	0.47	0.47
Ukraine	10.03	3.48	3.48	3.48
United Arab Emirates	6.72	1.83	1.83	1.83
United Kingdom	7.41	2.57	2.57	2.57
United States	2.92	0.40	0.40	0.40
Uruguay	8.63	1.32	1.32	1.32
Uzbekistan	9.82	1.32	1.32	1.32
Venezuela	8.63	1.32	1.32	1.32
Vietnam	9.82	1.32	1.32	1.32
Yemen	4.57	1.06	1.06	1.06
Zambia	2.63	0.47	0.47	0.47
Zimbabwe	2.63	0.47	0.47	0.47
Any other country	7.05	0.90	0.90	0.90

Easily estimate your costs with our pricing calculator.

FAQs

Are inbound WhatsApp messages charged?

Inbound WhatsApp messages sent to you by your customers are not charged. You're only charged for outbound messages you send to a customer, based on that message's category and the customer's country code.

Does the monthly free tier for service messages roll over?

No. Each business phone number gets 1,000 free delivered service messages per calendar month, and any unused messages are lost at the end of the month. This happens on calendar months regardless of your billing cycle.

How do I know which WhatsApp pricing applies to my workspace?

Which WhatsApp pricing applies to your workspace depends on your plan and contract. Existing customers move to the rates in this article from December 1, 2026, and new customers may be on them from their order date. If you're on a contracted plan and aren't sure which pricing applies to you, contact your account representative.

Can WhatsApp messaging rates change?

Yes, WhatsApp messaging rates, countries, phone number types, and usage types can change at any time. Intercom will provide a minimum of 30 days' notice before any rate change takes effect.

Are Fin outcomes over WhatsApp billed under these messaging rates?

Fin outcomes over WhatsApp are billed separately from WhatsApp messaging rates, and remain unchanged by this pricing.

Where can I see my workspace's WhatsApp usage?

You can see a breakdown of your WhatsApp usage by country and message type in Settings > Subscription > Usage.

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