Best practices
Best practices for sending outbound messages.
By Beth-Ann and 2 others3 authors9 articles
- Our best practice guide for staying personal at scale
- A/B test different message variations
- Write engaging message content
- Prove the impact of your messages with control groups
- The activation message
- Follow up with your users
- Send bulk messages in batches
- Segment out your active users for messaging
- Personalizing messages using variables
