All CollectionsOutboundBest practicesBest practicesBest practices for sending outbound messages.By Beth-Ann and 2 others3 authors·9 articlesOur best practice guide for staying personal at scaleA/B test different message variationsWrite engaging message contentProve the impact of your messages with control groupsThe activation messageFollow up with your usersSend bulk messages in batchesSegment out your active users for messagingPersonalizing messages using variables