Introducing the Google Analytics App: Measure the impact of your Messenger

Today, we’re launching our Google Analytics app, which enables you to measure the impact of the Intercom Messenger on your website conversion rates.

As a marketer, understanding what drives conversions on your website is crucial to optimizing your funnel. With the Google Analytics app, you can now track visitor interactions with your Messenger – including when a visitor opens or closes the Messenger, starts or replies to a conversation, opens or replies to a message or custom bot, provides an email address or interacts with an app.

As a result, you can analyze which types of interactions have the greatest impact on conversions and maximize the impact that your Messenger can have on achieving your revenue goals.

Install the app from our Intercom App Store, or see our docs to learn more.