The Ticket: Dovetail's Serena Chan on why customer research is a crucial part of your support strategy

Providing great customer experiences requires deep knowledge about your customers.

Serena Chan, Research Advocate of Customer Experience at Dovetail, joins us to discuss how to conduct the right type of research and apply it to your CX. She talks about leveraging data effectively, balancing intuition with customer knowledge, and how to make sense of customer insights.