An AI-first approach: How RB2B created a lean, scalable support system

As RB2B scaled, its support team needed a way to handle growing demand without adding headcount.

Head of Technical Operations Robb Clarke turned to AI as the solution. In this conversation with Intercom’s Senior Director of Automated and Proactive Support Ruth O’Brien, Robb details how implementing Fin AI Agent created a scalable support system that now resolves 65% of inquiries automatically – saving the team 132+ hours monthly. He shares practical insights on building customer trust in AI interactions, continuously improving resolution rates through knowledge base optimization, and why support leaders shouldn’t wait to embrace AI – offering valuable lessons for teams at any stage of growth.