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AI, psychology, and the future of customer support: Insights from Synthesia's Head of Support

Constantina Samara, Head of Customer Support at Synthesia on how her background in psychology informs her approach to AI-driven customer service and how Synthesia is leveraging AI to enhance both support efficiency and the customer experience.

Liam Geraghty6 February 2025
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27 min

We spoke with Constantina Samara, Head of Customer Support at Synthesia, about how AI is reshaping customer service.

She tells Declan Ivory, Intercom’s VP of Customer Support, how her background in psychology informs her approach to AI-driven customer service, the biggest opportunities and challenges she’s encountered, and how Synthesia is leveraging AI to enhance both support efficiency and the customer experience.

AI, psychology, and the future of customer support: Insights from Synthesia's Head of Support - The Intercom Blog