Everything you need to for calculating customer acquisition cost (CAC), applying lifetime value (LTV), and payback periods for sustainable growth.
Latest posts by Brian Kotlyar
Customer Engagement 37 min listen
Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. We discuss how sales and marketing should work together to form a single revenue plan.
Customer Engagement 6 min read
There’s one thing all wilderness survivors have in common: they didn’t get eaten by a bear. The only way to…