Rebuilding Intercom’s homepage with a new CMS

Last week, we launched the new and shared the process and thought behind our new design. In addition to the new brand direction, we also made many changes on the development side, which I detailed in this Twitter thread.

The architecture of our new website

“By composing and arranging components, [the marketing team] can build pages entirely from scratch”

“An author would find it very difficult to ‘break’ the site for customers by making risky changes. They can edit with confidence”

The impact of the engineering effort

“There is SO MUCH to a marketing site that you wouldn’t imagine, because it touches so much of the business”

We’re hiring!