Alan Gleeson, Author at The Intercom Blog

How pricing strategy helps shape your entire business model

For SaaS companies, deciding where you are on the price spectrum determines the sort of customers you plan to target, your route to market, and the most effective sales process.

Alan Gleeson

B2B Marketing Consultant

Sales 12 min read

9 essential sales steps you need to grow your SaaS startup

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. While valuable, a lack of formal sales training and sales process can seriously undermine early efforts to scale. Here are the key sales steps to adopt for strong growth, fast.

Alan Gleeson

B2B Marketing Consultant