Marketing
10 min read
12 steps to creating landing pages that convert
So you have an amazing product and now it’s time to craft a killer landing page to sell it. Here’s how we create landing pages that convert.
Matt Hodges
Latest posts by Matt Hodges
Product & Design 30 min listen
Coda’s Shishir Mehrotra on rethinking docs from scratch
How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools?
News & Updates 4 min read
The year of breaking past human limits
We’ve reached a point in the digital era where customers not only seek, but expect personal communication from businesses. Don’t…
Marketing 25 min listen
Matt Hodges on aligning product and marketing
Product marketing is about getting people to understand not just what you’re building, but why they should care about what you’re building. I spoke about this topic at Intercom’s 2017 World Tour.
Marketing 10 min read
Product marketing strategy at a product first company
Despite the mountain of evidence contradicting the mantra of “if you build it, they will come,” it’s still extremely prevalent…
Marketing 5 min read
Start your marketing with why: Getting your story right
No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to…
News & Updates 1 min read
Announcing Intercom on Marketing – the marketing book for startups
We’ve just released our latest book, Intercom on Marketing. With the volume of marketing playbooks already out there, you might…
News & Updates 31 min listen
Intercom co-founder Des Traynor on starting up
It’s why we’ve written more than 500 articles on this blog and why we recently published Intercom on Starting Up,…
Product & Design 34 min listen
Index Ventures’ Ilya Fushman on growing products into platforms
Today, as a General Partner at Index Ventures, the former Head of Product at Dropbox is helping a new generation…
Marketing 6 min read
Prioritizing product announcements in a SaaS world
When everything you ship presents a marketing opportunity, there’s a tendency to announce everything. Don’t do it. We’ve all heard…