Latest posts by Matt Hodges
Despite the mountain of evidence contradicting the mantra of “if you build it, they will come,” it’s still extremely prevalent among product-first companies. Why? First, most founders don’t have a background in…
Marketing 5 min read
No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to…
News & Updates 1 min read
We’ve just released our latest book, Intercom on Marketing. With the volume of marketing playbooks already out there, you might…
Marketing 10 min read
So you have an amazing product and it’s time to create a killer landing page to sell it. Here’s how…
Marketing 6 min read
When everything you ship presents a marketing opportunity, there’s a tendency to announce everything. Don’t do it. We’ve all heard…
Marketing 3 min read
When you uncover the jobs that your product is hired for it can inform your entire go-to-market strategy. While Jobs-to-be-Done…
Sales 3 min read
A poorly timed message is about as powerful as a badly timed punchline. Timing is of the essence. Using Events in Intercom, you can…
News & Updates 4 min read
Nothing is ever perfect. There’s always room for improvement. Make every message count. Intercom is already the easiest way to track,…