Latest posts by Matt Hodges
Product marketing is about getting people to understand not just what you’re building, but why they should care about what you’re building. Matt joined Intercom in 2014 and immediately saw the need to tell a better Intercom story, one that captures people’s attention and motivates action.
Marketing 10 min read
Despite the mountain of evidence contradicting the mantra of “if you build it, they will come,” it’s still extremely prevalent…
Marketing 5 min read
No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to…
News & Updates 1 min read
We’ve just released our latest book, Intercom on Marketing. With the volume of marketing playbooks already out there, you might…
Marketing 10 min read
So you have an amazing product and it’s time to create a killer landing page to sell it. Here’s how…
Growth 31 min listen
It’s why we’ve written more than 500 articles on this blog and why we recently published Intercom on Starting Up,…
Product & Design 34 min listen
Today, as a General Partner at Index Ventures, the former Head of Product at Dropbox is helping a new generation…
Marketing 6 min read
When everything you ship presents a marketing opportunity, there’s a tendency to announce everything. Don’t do it. We’ve all heard…
Marketing 10 min watch
What job are customers hiring your product for? At Intercom the answer to this question informs our entire go-to-market strategy,…
Marketing 39 min listen
Atlassian is also one of the hottest pre-IPO enterprise companies in Silicon Valley, with the kind of high-growth numbers that…