Despite the mountain of evidence contradicting the mantra of “if you build it, they will come,” it’s still…

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re…

We’ve just released our latest book, Intercom on Marketing. With the volume of marketing playbooks already out there,…

So you have an amazing product and it’s time to create a killer landing page to sell it….

A core part of Intercom’s DNA has been sharing the lessons of our own startup journey. It’s why…

Ilya Fushman played a key role in building Dropbox, Dropbox for Business and the Dropbox platform into a…

When everything you ship presents a marketing opportunity, there’s a tendency to announce everything. Don’t do it. We’ve…

What job are customers hiring your product for? At Intercom the answer to this question informs our entire…

Jay Simons is the president of Atlassian, a 12-year-old SaaS company that makes household name productivity tools like…