Latest posts by Matt Hodges
How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools?
Growth 4 min read
We’ve reached a point in the digital era where customers not only seek, but expect personal communication from businesses. Don’t…
Marketing 25 min listen
Product marketing is about getting people to understand not just what you’re building, but why they should care about what you’re building. I spoke about this topic at Intercom’s 2017 World Tour.
Marketing 10 min read
Despite the mountain of evidence contradicting the mantra of “if you build it, they will come,” it’s still extremely prevalent…
Marketing 5 min read
No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to…
News & Updates 1 min read
We’ve just released our latest book, Intercom on Marketing. With the volume of marketing playbooks already out there, you might…
Marketing 10 min read
So you have an amazing product and it’s time to create a killer landing page to sell it. Here’s how…
Growth 31 min listen
It’s why we’ve written more than 500 articles on this blog and why we recently published Intercom on Starting Up,…
Product & Design 34 min listen
Today, as a General Partner at Index Ventures, the former Head of Product at Dropbox is helping a new generation…
Marketing 6 min read
When everything you ship presents a marketing opportunity, there’s a tendency to announce everything. Don’t do it. We’ve all heard…