We favor modular systems over bespoke optimizations. We reuse, evolve, and merge before creating something new.
We optimize our designs to feel simple and opinionated by default, but progressively reveal power and flexibility.
We favor established best practices and avoid overly complex, non-standard design patterns.
Our designs reflect that we’re connecting real people, not entries in a database.
Our deliverable is not the design file. We take pride and ownership in what we ship.
Emmet Connolly, VP of Product Design