Intercom on Customer Engagement
Create messages that drive ongoing engagement.
Customer engagement is the key to happier, more active users of your product or service. This book provides actionable messaging strategies to help you drastically improve customer engagement and grow your business.
How to make sure your messages are laser focused on the right individual.
How to write messages in the right tone, voice and format for maximum impact.
How to ensure your message is received in the most appropriate medium and in the most appropriate context.
Ann Handley, Chief Customer Officer