Intercom on Marketing
Dozens of lessons that helped us grow from zero customers to over 25,000.
Is your marketing letting your product down? A thousand theories, practices, techniques and formulas exist for marketing your product. But which ones matter to startups? Which ones will help you sell your product in a non-spammy way?
Actionable advice you can use right away, like a step-by-step-guide to launching your product.
Simple steps to get your first customers (no growth hacks, guaranteed).
How to choose the right tactics for your startup, from content and events to demand generation.
“Intercom has been dishing up incredible marketing advice for years. This book packages up a full meal deal of ideas, suggestions and lessons from across the entire spectrum of marketing.”
Jay Simons, President