Intercom On Jobs-to-be-done
Great products start with real problems
People buy products and services to get a “job” done. The key to success is understanding the real job customers are using your product for. Drawing together the most valuable lessons we’ve learned thus far, Intercom on Jobs-to-be-Done offers tried and tested advice on how you should be thinking about business, growth and innovation.
Available in ePub, mobi, and PDF.