Success starts with a great product

Building a great product should be the first focus of every startup. This collection of lessons offers our guidance on the tough decisions you will face as a product manager.
Available in ePub, mobi and PDF,
and in audiobook format.
Listening to Chapter 1
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“This book gives you the tools to decide which features to improve, which features to ignore, and how to better address your customers.”
Head of Strategy, Basecamp
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What’s inside

Product management requires a relentless focus on cohesion. You have to ensure that how a product is designed, engineered, named, branded, and marketed is all united under a single vision. This book provides actionable frameworks for navigating the hard choices along the way, so that you can ship a product that people want, and will use time after time. You’ll learn:
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  • how to evaluate your current product and spot areas for improvement
  • why “no” is the most important word in a product manager’s vocabulary
  • how to roll out new features and actually get them used by customers
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This is what our friends are saying

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“Intercom takes their development frameworks, adds a bunch of honest learnings, and spins the pairing into a book with at least a dozen useful ideas for anyone building products.”
Hunter Walk
Partner, Homebrew
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“This book provides actionable frameworks to help you drastically improve customer engagement, separating it from the generic advice out there.”
Dharmesh Shah
Co-founder and CTO at HubSpot
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