The Customer Retention Starter Kit
Retention is now business critical. Learn how to create a powerful customer retention messaging campaign that makes more customers stick around.
![The Customer Retention Kit](http://images.ctfassets.net/xny2w179f4ki/5FcecuSsZFXMAv3elxQSm3/af9d54d2fd36d3c163725fe225645602/Customer-Retention-Starter-Kit-2022-Cover.png)
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Poor retention is the silent killer of online businesses. Customers who don’t see fast and ongoing value will kick the tires of a competitor’s product and leave without saying goodbye.
In this guide, you’ll learn how to create a retention campaign that turns struggling signups into a series of churn-resistant power users.
You'll discover:
What a great customer retention campaign looks like.
Best practices for retention messaging.
What messages you should be sending.
How to measure success.