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Intercom on Product Management

Success starts with a great product. Building a great product should be the first focus of every startup. This collection of lessons offers our guidance on the tough decisions you will face as a product manager.

Product management requires a relentless focus on cohesion. You have to ensure that how a product is designed, engineered, named, branded, and marketed is all united under a single vision. This book provides actionable frameworks for navigating the hard choices along the way, so that you can ship a product that people want, and will use time after time. You’ll learn:

  • How to evaluate your current product and spot areas for improvement
  • Why “no” is the most important word in a product manager’s vocabulary
  • How to roll out new features and actually get them used by customers
Previous book
Intercom on Jobs-to-be-Done
Intercom on Jobs-to-be-Done

Understand the job customers are using your product for.

Next Flipbook
Intercom on Customer Engagement
Intercom on Customer Engagement

Send the right message to the right people at the right time.