Retention is the silent killer of SaaS businesses today. People get curious, kick the tires, shrug their shoulders and leave without saying goodbye. Even if you are acquiring customers for $10, if they only stick around for a month or two, you won't build a lasting business.
In this guide, we'll cover how to create a retention messaging strategy that will turn struggling signups into a series of churn-resistant power users.
- When you’re about to lose a customer
- Best practices for retention messaging
- Messages you should send
- Greylock’s Casey Winters on customer retention