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The Customer Retention Starter Kit

Retention is the silent killer of SaaS businesses today. People get curious, kick the tires, shrug their shoulders and leave without saying goodbye. Even if you are acquiring customers for $10, if they only stick around for a month or two, you won't build a lasting business.

In this guide, we'll cover how to create a retention messaging strategy that will turn struggling signups into a series of churn-resistant power users.

You'll learn: 

  • When you’re about to lose a customer
  • Best practices for retention messaging
  • Messages you should send
  • Greylock’s Casey Winters on customer retention


Previous book
The Nurture Starter Kit
The Nurture Starter Kit

Learn how to nurture new signups beyond the free trial.

Next Flipbook
Upsell Messaging Starter Kit
Upsell Messaging Starter Kit

Learn how to build a non-spammy upsell messaging campaign that works.